Transmission expert Les Sabel told broadcast managers and engineers in Kuala Lumpur today that staying in analog transmission is a “dead end.”

Most Asian countries are well behind Australia in launching digital radio.

Sabel, a technical consultant for CRA and World DMB, was speaking at a workshop on Digital Radio in the lead up to the official opening of the Digital Broadcasting Summit tomorrow in Malaysia.

He told delegates the cost of inaction on digital radio “is that listeners will go somewhere else.”