WS FM’s Jonesy and Amanda are beginning their 8th year on air together at WS FM breakfast after a huge year in 2012. It is Jonesy’s tenth year with the station. They reckon it will be bigger than ever.
In its target audience, 40-54, their show scored an 11.5% share and had 351,000 listeners.
- The average age of the WSFM listener is 43
- 49.7% are Female
- 50.3% are Male
- 65% are married or in de facto relationships
- 41% have a child under 18 living in the home
- 35% live in Sydney’s South / South West
- 25% live in Sydney’s West
- 23% live in Sydney’s North
- 17% have a household income over $140k
- 80% of WSFM listeners access the internet daily
- 40% subscribe to Pay TV
- 94% of WSFM listeners own a mobile phone with 58% of these using Smart phones
- 13% currently listen to the radio on their mobile
- 63% feel music is really important to them
- 60% of WSFM’s listeners say that lack of smutty language is very important in their choice of radio station