John Carroll | radioinfo

John Carroll

Who listens to radio anyway?

Thursday 20 September, 2018

What’s behind the radio numbers and who is listening to the radio these days?
 
GfK’s John Carroll looked at those questions about radio numbers in last week’s Next Radio conference.
 
“The problem with predictions is that they are often wrong. Statements that say radio is dead are just clickbait…
 
“Young people have not fled radio, but they are listening to other forms of audio as well."

 
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