Joan Warner | radioinfo

Joan Warner

Commercial radio launches largest DAB+ consumer campaign to date

Monday 02 December, 2019

The commercial radio industry has launched a landmark consumer-focused DAB+ digital radio campaign, which highlights that “radio is the ultimate soundtrack to any situation”.
 
The new multimedia marketing campaign is the largest ever DAB+ campaign commissioned by the commercial radio industry since DAB+ services launched in Australia 10 years ago.
 

Australian radio partners with Google #RadioAlive2019

Friday 18 October, 2019
CRA has made a third announcement at the opening of this year's Radio Alive conference, revealing a new partnership with Google to make it simple and easy for listeners to find and listen to live streams of local Australian radio stations on Google Nest devices.

The partnership between industry body Commercial Radio Australia and Google will make more than 300 Australian AM, FM and DAB+ digital radio stations easily accessible on Google Nest devices, including Nest Home, Nest Mini, Nest Max and Nest Hub Max via voice command.

Hamish and Andy top the new Aussie Podcast rankings revealed at #RadioAlive2019

Friday 18 October, 2019

Australia's radio industry has launched a national podcast ranker at today's Radio Alive conference in Brisbane. 

The top ten commercial radio podcasts in the first rankings results are:

Commercial radio revenue takes a 10% hit

Tuesday 15 October, 2019

Advertising revenue for metropolitan commercial radio stations plunged by 10.2 percent to $181.432 million in the September quarter of 2019, from $202.109 million a year ago, according to data compiled by Deloitte and released today by CRA.
 
Ad revenue fell in all capital cities, with the largest market, Melbourne, down 8.68% to $59.371 million and Sydney down 11.44% to $55.043 million compared to the same period a year ago.
 

Digital prophet David Shing and Kyle & Jackie O at Radio Alive

Wednesday 02 October, 2019

New York-based digital prophet David “Shingy” Shing will feature with radio stars Kyle and Jackie at the upcoming Radio Alive 2019 national radio conference.

The full program has just been released.
 

 

New Radio Alive campaign promotes return on investment

Tuesday 13 August, 2019
Commercial Radio Australia has launched a new marketing campaign to promote the high return on investment of advertising on radio, working with national brands such as ALDI, Koala and Liquorland to remind the industry that marketing delivers results.
 
CRA chief executive officer, Joan Warner, “Advertising works and brands that invest in radio will be rewarded with a strong return on investment. Radio offers broad reach and allows brands to maintain their share of voice.”

Ad revenue for radio declines in Sydney and Perth

Tuesday 06 August, 2019

Advertising revenue for metropolitan commercial radio stations totalled $209.223 million in the June quarter 2019, according to data compiled by Deloitte and released today by Commercial Radio Australia.
 
The figure reflects a 1.7% decline from the same quarter a year ago and follows a decline of 2.6% or over $5 million in the March quarter.
 

New tool for regional broadcasters delivers more sophisticated data

Wednesday 17 July, 2019

Advertisers targeting consumers in regional Australia will for the first time have access to a new reach and frequency tool for regional radio.
 
The service, launched by Commercial Radio Australia, uses sophisticated modelling and data from more than 80 regional radio surveys conducted in 51 markets to help agencies calculate optimal reach and frequency combinations for their advertising campaigns.
 

Meerkats Agency wins Round 1 of the 2020 Siren Awards

Thursday 13 June, 2019

Meerkatscreative team Luke Williams, Maya Halilovic, Rikki Burns and Josh Edge have taken out the single, campaign and overall win in round 1 of the 2020 Siren Awards with the ad, ‘Ancient Medic’, for St John Ambulance WA as part of the ‘First Aid – Essentials’ campaign.
 

Don't miss Radiodays Asia early bird discounts

Monday 27 May, 2019

The speaker lineup for Radiodays Asia will combine the best of the European Radiodays conference with a range of speakers from Asia.
 
The two day event will be held in Kuala Lumpur Malaysia on August 27-28.  Register here  for early bird rates.
 

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