Jeff Greenfield | radioinfo

Jeff Greenfield

Radio has to grow up to compete with digital #NABShow

Wednesday 10 April, 2019
Has there been a move away from digital to more traditional media, including radio?
 
COO/Co-Founder of C3 Metrics, Jeff Greenfield, says that radio’s reach, especially during the day, is becoming more attractive for advertising.
 
Advertisers have found that they can reduce their digital spend with no impact, and are beginning to reinvest that money in radio or other traditional media.
 
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