According to latest Standard Media Index figures, advertising spending dropped in May, with magazines the worst performer and the radio/audio and cinema sectors being the best.
SMI partners with leading global media buying agencies to provide independent, accurate and timely advertising expenditure data to its clients. Data is sourced directly from advertising agencies’ billing systems and then aggregated to show the combined picture of media Agency ad spend across all major media.
Estimates for May indicate that agencies spent $623.9m on advertising.