Jane Ractliffe | radioinfo

Jane Ractliffe

Ad spend jumps 8.3%, the first growth reported in 26 months

Monday 11 January, 2021

Australia’s media Agency market has finally emerged from the longest advertising recession yet recorded according to the Standard Media Index with the value of advertising expenditure confidently jumping 8.3% year-on-year in November, driven by very strong TV and Digital demand.
The growth, the first month of year-on-year gains in 26 months, was also due to the largest product categories significantly increasing their media investment as collective bookings for the ten largest categories was up an incredible 20.7% for the month.

Future demand for agency market spend is stengthening

Tuesday 01 December, 2020

Australia’s media Agency market is finally emerging from the COVID crisis, with the latest SMI data showing the market back just 4.8% in October, while radio was back by 17.1% for the same period.
In a boost for market confidence, SMI’s Forward Pacings detail confirm the November and December ad demand is well above where it was at the same time last year.


COVID sports finals saw a September decline in Agency spending

Monday 02 November, 2020

The COVID-driven move of key sports events out of September resulted in an abnormal decline in Australian media Agency ad spend in the month, but has also boosted early October advertising demand with bookings already the strongest since COVID began.
According to the Standard Media Index, the move of the AFL and NRL final series and Grand Finals into October was the main reason for a 19.5% fall in Television ad spend in September, with the Digital media emerging as the best performing for the month with ad spend back just 2.7%.

Radio advertising market improving: latest SMI figures

Friday 09 October, 2020

Australia's commercial media industry is continuing to show more signs of recovery as it emerges from the crushing COVID period, with August ad spend down just 17.2% in what has been the strongest improvement in ad market demand since the depths of the crisis.

While it is not positive territory growth, the figures show less decline than in recent months, which, under the circumstances, is good news.

Regional Radio spend in August continues to improve: SMI

Wednesday 02 September, 2020

Australia’s media industry continues to rebuild following the huge COVID-19 pandemic hit, reporting the second consecutive month of lower declines with a 28.4% fall in national marketer advertising expenditure in July.

The Australian media industry has just had its worst year ever: SMI

Monday 03 August, 2020

Australia’s media industry has suffered through its worst year in living memory, with the COVID-19 pandemic inflicting a further blow to a market already weakened by a series of natural disasters to pull the market back 14.7% in the 2019/20 financial year.

But according to the Standard Media Index, the only good news is that the worst is over, with the decline in June ad spend the lowest since March and stronger forward booking data clearly showing the market has begun to rebuild.

Big Datr and SMI expand brand ad spend estimates

Tuesday 28 July, 2020

Australia’s advertising industry has a new comprehensive source of brand-level ad spend detail with Standard Media Index and the independent advertising monitoring company Big Datr unveiling a significant expansion of their Brand Media Value dataset to now integrate all SMI Product Categories.

Australia's agency advertising declines by over one third in April: SMI report

Monday 01 June, 2020

The Standard Media Index is reporting that Australia’s media industry has felt the full consequences of the COVID-19 pandemic’s impact on the economy in April,.

SMI Report - Agency spend for radio is up

Monday 03 September, 2018

Radio delivered record July results, up 3.1%, as Australia’s media agency market continued to deliver robust results according to a report compiled by Standard Media Index (SMI).

SMI report: radio best performer while media agency ad spending drops

Tuesday 03 July, 2018

According to latest Standard Media Index figures, advertising spending dropped in May, with magazines the worst performer and the radio/audio and cinema sectors being the best.

SMI partners with leading global media buying agencies to provide independent, accurate and timely advertising expenditure data to its clients. Data is sourced directly from advertising agencies’ billing systems and then aggregated to show the combined picture of media Agency ad spend across all major media.

Estimates for May indicate that agencies spent $623.9m on advertising. 

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