In a giant leap forward for the podcast industry, iHeartMedia and LinkedIn have announced a strategic partnership. It aims to leverage iHeartMedia’s infrastructure and distribution capabilities with LinkedIn’s global community, introducing new offerings to the business podcast space.
Key elements of the partnership include:

1. Launching New Podcasts: LinkedIn and iHeartMedia will collaborate to produce new shows for the LinkedIn Podcast Network powered by iHeartPodcasts, offering new, compelling content to professionals looking for ideas, insights, and inspiration they need to get ahead in their careers. iHeartMedia will monetise these new podcasts, connecting brands to important conversations in the professional space.
2. Collaborating with Leading Industry Podcasters: LinkedIn and iHeartMedia will partner to license leading business and B2B podcasts, offering a differentiated promotional playbook to help them grow and monetise their content.
3. Enhancing Resources for Emerging Podcasters: LinkedIn and iHeartMedia are teaming up to offer new resources for niche and emerging business podcasters. With this partnership, qualifying podcasters will gain streamlined access to LinkedIn’s tools, best practices, and coaching, and to iHeart’s hosting, distribution, monetisation services, while receiving co-branding opportunities from the LinkedIn Podcast Network and iHeartMedia.

All podcasts on the LinkedIn Podcast Network will be distributed through iHeartPodcasts, on the iHeartRadio app, LinkedIn Newsletters and all major podcast platforms.