i98FM #1 again

The release of this morning’s Xtra Research results confirms i98FM remains the Illawarra’s number one radio station, growing in market share, audience, and winning all shifts in the commercial market.

i98FM enjoys a 25.1% audience share, making them the clear number one ahead of ABC.97.3 (16.2%) followed by the nearest commercial rival WAVE FM with only a 15.4% audience share.

All of i98FM’s shows enjoy a number one ranking com- mercially, including Breakfast with Marty and Fairlie who secured a 22.8% share ahead of Wave FM with 15.4%.

i98FM Station Manager, Sean O’Shannassy was ecstatic with the results:

“This outstanding result represents the hard work, skill and dedication of the entire staff who strive to produce engaging local content every day. I couldn’t be prouder to work alongside our team – we have announcers who are genuine local personalities within the community, each of them an individual with their own unique appeal. These figures add further weight to our client success stories and again confirms that i98 is an integral part of the community. I’d like to thank the people of the Illawarra for tuning in and making us a part of their lives every day. We will continue to work hard to ensure we remain entertaining and relevant across broadcast and digital platforms whilst maintaining our strong sense of community.

 

 

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