It's a mouthful for announcers to get their tongues around the dual branding that still exists on B105, 2Day and Fox, since the launch of the Hit brand for SCA's Today Network.

"B105 Hit 105.3" is clumsy no matter how carefully you say it, and so is the reversal "Hit 105.3 B105."

But announcers in Brisbane may not have to worry about the dual branding too much longer.

Jules Lund is excited about starting his new gig with Emma Freedman this week.
 
“Not having to get up for breakfast hours,” is one of the benefits of the new show, but, eventhough the program is only one hour long, Lund is not going to be taking it easy.
 
Speaking to radioinfo today, Lund says, “we’re doing something innovative here… Scoopla is such an unbelievable online presence, we want to extend on that.”
 

Emma Freedman will join Jules Lund as co-host of the new national nightly Scoopla show, beginning next Monday
 
The new show will be heard weeknights from 6pm on SCA’s Hit Network, covering the world of entertainment and pop culture.
 
Freedman says moving into radio is “really exciting. I guess working with my mate Jules should be OK too! Honestly though, we're both full of energy and can’t wait to get this show on the air"