One of the great things about working in radio is the opportunity it gives to work anywhere in this country, or indeed in any part of the world.
All you have to do is pack up your expertise and take it with you, and there are plenty of stories about Aussie talent that have made their mark overseas.
SCA’s total listening hours across its radio streaming platforms reached 10.3 million in November, up by 29%* year on year and marking five consecutive months of 10 million-plus listening hours.
Unique listeners jumped 70% year on year, to 1.5 million* in November, its second highest month ever.
SCA is celebrating the resilience and recovery of its regional business and its business partners, after the Australian media landscape was rocked during COVID-19.
SCA's regional business is bouncing back quickly as they continue to champion industry collaborations such as the regional media initiative Boomtown and the ‘Save Our Voices’ campaign, fronted by Ray Martin.
SCA’s live radio streaming digital audio listening hours have increased by 30% year on year to 10.5 million.
In addition, SCA’s unique listeners have jumped 58% year on year to 1.5 million* in October as connected devices continue to be a popular choice for audiences.
Active live radio streams on the Hit and Triple M networks have grown by 15% year on year to 9.1 million*.
The Triple M and Hit networks will come together once again this summer to deliver listeners with an ultimate line up of live music performances with no lines and no cancellations.
SCA is making a playlist and checking it twice because 2020 is done.
In a special partnership with North Pole Communications, Santa Claus himself has called in SCA to help celebrate the most wonderful time of the year with the launch of Santa Radio.
The elves have been working extra hard this year to make Santa Radio available from Monday, 9 November on DAB+ in Sydney, Melbourne and Brisbane and on the Hit and Triple M apps anywhere and anytime, even on Santa’s sleigh.
Southern Cross Austereo have reported a full year revenue of $540.2 million or 18.2% lower than the prior year and an EBITDA of $93.0 million that was 36.9% below the comparable amount in the prior year.
Metro radio revenue was down 25.3%, while regional radio performed somewhat better, although advertising revenues were down by 13.1% on 2019.
In contrast, revenues from digital audio streaming and podcasting doubled to $7.1 million.
SCA has announced a new partnership with Qantas Business Rewards to promote an extensive national regional campaign that encourages local businesses to advertise with SCA’s local radio stations to reach their customers.
Called ‘Advertise Local’, the campaign incentivises small to medium enterprises (SMEs) with Qantas Points to boost their business by advertising with local Hit and Triple M stations across the country.
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