Former Gold FM breakfast presenter Jo Stanley spoke at RadioDays Europe about personal branding for radio personalities.
“In my early years at Fox FM the marketing department had one of those meetings and told me my personal brand was ‘pretty, witty, fashionista.’
“I had an ah-ha moment. How did those people get the idea that was me. It wasn’t me, but I didn't take the trouble to define myself, so someone defined my brand for me… I learnt not to let that happen again.”