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Audience measurement: Diaries and PPMs

Friday 19 June, 2015
As radioinfo continues to examine ratings, we compare the new smart diary system now adopted in Australia with the PPM system used in the US.
Two years ago Australian advertising agencies were crying out for change in the way the radio industry measured its audience. Electronic tv ratings were available, but, back then, radio was still using only paper diaries.

Measuring cumulative audience

Thursday 18 June, 2015

All the talk of cume verses share after the last ratings got us thinking about cumulative audience.

Analysis: Survey 1 2015

Tuesday 10 March, 2015

Our Survey 1 analysis of the networks and cities.

Click here for the raw results and here for Spin Cycle.



Southern Cross Austereo

Spin Cycle: Survey 1 2015

Tuesday 10 March, 2015

All the finest examples of the spin doctors' art from Survey 1, 2015.

Click here for the raw results and here for analysis.


Survey 1 2015: Hit takes a hit in Adelaide and Perth, new leader in Brisbane

Tuesday 10 March, 2015

Results are in for the first survey of 2015. Looks like an intersting year ahead.

Radio: converting likes to love

Saturday 18 October, 2014

Social media was on the agenda in various sessions at the National Radio Conference, and the latest stats from GfK show why radio companies are so interested in it.

Survey: Radio listeners have a strong and lasting relationship with a station

Wednesday 30 July, 2014

GfK’s AudienScope insights; a national online survey of radio behaviour, have provided an additional perspective to the Australian radio ratings.
Launched in May 2014, this is the second instalment for this behavioural study which is an ongoing part of the radio audience measurement contract, and a new initiative from GfK.  While the radio ratings provide data on “who” is listening to “what”, AudienScope looks at the reasons “why” by delving deeper into listening behaviour.

Survey 4: Out Soon!

Monday 07 July, 2014

With the release of GfK  Survey 4 at 9.30 this morning there’ll be just four more surveys to go in 2014 before the last one in December.

Stations will be anxious to see what trends are being set at the half way mark and their chances of going into the long Christmas break with strong numbers that will pull in the national ad dollars for next year.

In Sydney, will Jonesy and Amanda consolidate their FM breakfast lead or will Kyle and  Jackie O snatch it back from them?

Get Ready for Survey 3 - Out Today

Monday 02 June, 2014

The third GfK survey of the “new era” will be released this morning at 9.30.

Radio wins Share of Ear

Friday 30 May, 2014

Radio delivers a more human connection than other media and is the leader in “share of ear” according to the first AudienScope behavioural insights research, released today by Australia’s new radio audience measurement provider, GfK.

AudienScope is a national online survey of radio behaviour, providing context and additional perspective to the Australian radio ratings.  The research will be released quarterly and involves 5,000 respondents per year. 


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