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Are radio survey swings wilder than ever?

Monday 02 May, 2016

Radio surveys have always thrown up the odd rogue result.

There's a new leader in Canberra radio

Wednesday 20 April, 2016

Mix 106.3 has leapfrogged the ABC in Canberra's first GfK survey for 2016 to take top spot as Number 1 all people 10+ with a 17.9% share.

Interestingly it's the same figure ABC 666 held in the last survey, it now has a 14.2% share to sit third overall behind FM 104.7 which dipped slightly but still holds the number two spot overall.

In Breakfast again, Mix 106.3 had a hefty 5.8% lift propelling it into second spot behind ABC666, which dropped 4.2% but still remains Numner 1 in that daypart with a 19% share.

New GfK research shows radio best at starting conversations

Thursday 03 December, 2015
GfK’s latest AudienScope research released today shows radio continues to lead TV and print media for its ability to tell real stories, start conversations and be interactive.
GfK has released qualitative insights from the research via a video featuring a range of interviews with focus group respondents.

DAB+ digital radio growth continues as industry launches Christmas retailer campaign

Friday 27 November, 2015

Australians are embracing digital radio, with new data by GfK showing four out of 10 Australians in the five metropolitan capital cities now have access to a digital radio at home, work or in the car.

Joan Warner, CEO of industry body Commercial Radio Australia, said the industry was pleased with the strong uptake of DAB+ technology, which offers high sound quality and new digital-only radio stations.

Newcastle survey: ABC clear number one

Friday 20 November, 2015

The ABC has once again come out on top in the latest GfK Newcastle survey.

Hot Tomato finishes the year on top: Gold Coast Survey 3

Thursday 19 November, 2015

Hot Tomato remains the number one radio station on the Gold Coast all people 10+, according to the latest GfK survey released today.

In the third survey this year Hot Tomato increased its share slightly to 13.8% with Gold FM recording a slight loss sitting on 12.4%.

Hot Tomato General Manager Graham Miles, had this to say on today’s result: 

Newcastle survey: It's as simple as ABC

Friday 07 August, 2015

The ABC has come out on top in the latest GfK Newcastle survey.

It's pipped KOFM at the post for the number one spot all people 10+.

KOFM dropped to a 14.7 share, with the ABC edging them out by point one of a percentage point to sit top of the ratings on 14.8.

NXFM also had a rise all people 10+ up from 10.7 to 10.9%. Triple J lifted 1.1% to sit third overall with an 11% share.

In breakfast, it was the ABC again dominating with a 20 point share. KOFM dipped -1.6 to have a 15.9% share while again, a lift for NXFM from 8.3 to a 9.6% share.

GfK scores NZ survey contract

Wednesday 15 July, 2015

New Zealand’s commercial radio industry body the Radio Broadcasters Association has contracted GfK for its surveys starting 2016.
The announcement comes 6 months after RBA announced it would cease industry surveys while it browsed the market for companies that would provide enhanced surveying methods.
The GfK contract signals the end of RBA’s long term affiliation with TNS, the company that had provided them with survey data since 1991.

CRA calls tenders for regional radio surveys

Wednesday 15 July, 2015

Commercial Radio Australia has called for tenders for a single regional radio survey provider from 2016, and is also seeking interest from software providers to create a Gold Standard to take regional radio surveys into the next phase of development.
The survey tender relates to markets outside of the five capital cities of Sydney, Melbourne, Brisbane, Adelaide, Perth and the major regional cites of the Gold Coast, Canberra and Newcastle, which are covered by the current GfK Audience Measurement Survey contract.

New GfK AudienScope insights show radio is batting above the average

Thursday 02 July, 2015

GfK’s latest AudienScope report shows that Australian radio audiences have grown by 7% in the last five years, 19% of people are listening to more radio now than they were a year ago and driving while listening to live radio is the top multi-tasking activity. 


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