This week marks a milestone for social media engagement with youth and Asian pop-culture focused digital radio station SBS PopAsia reaching one million likes on Facebook.
 

Radio continues to be the highest performing industry in Australia on Facebook, a first quarter 2015 Facebook Performance Report from The Online Circle has found.

The report measures the fan-base of a business and its ability to engage with those fans. It ranks businesses within their industry as well as comparing industries against each other.

Facebook is about to launch a product called Topic Data, which is likely to be a show prep and marketing gold mine.

Two small drawbacks. It won't be available in Australia yet, and it may be expensive, but time will fix those two little sticking points.

Topic data will show what audiences are saying on Facebook about events, brands, subjects and activities.

The Online Circle has released its Facebook Performance Report of 2014, weighing up the prominence of businesses on the site by the number of fans they have and their ability to engage with their fans.

Radio is the most engaging industry, the report shows, with triple the number of fans engaged per week as news and magazines in second place.

Facebook is attempting to close the gap on Twitter as a news-oriented social media site with changes to its news and trending sections, giving broadcasters a greater opportunity to distribute news and promos via twitter if they play their cards right.

2014 saw the introduction of the trending bar on the Facebook homepage, allowing people to easily digest what was being talked about worldwide while browsing their news feed.

Facebook is still the most effective social media tool to drive traffic to radio station websites, according to a survey by Jacob's Media in the US.

Southern Cross Austereo has been recognised as an international finalist at this year’s Facebook Studio Awards for its innovative Roadtrip Forever  campaign.

Created for Victoria’s Transport Accident Commission (TAC), the campaign was featured on the prestigious shortlist of finalists from around the world, in the Facebook For Good category; given to work made for charitable causes or not-for-profit organisations.

In a surprise message on their facebook page, the 2Day breakfast team have posted a link to the new Kyle and Jackie rival show.

The Jules, Merrick and Sophie page posted this message, directing fans where to find the new page and saying 2Day wants a "fun positive and friendly community."