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Topic Data: a potential show prep gold mine

Tuesday 17 March, 2015

Facebook is about to launch a product called Topic Data, which is likely to be a show prep and marketing gold mine.

Two small drawbacks. It won't be available in Australia yet, and it may be expensive, but time will fix those two little sticking points.

Topic data will show what audiences are saying on Facebook about events, brands, subjects and activities.

Radio strong in Facebook's performance review

Friday 12 December, 2014

The Online Circle has released its Facebook Performance Report of 2014, weighing up the prominence of businesses on the site by the number of fans they have and their ability to engage with their fans.

Radio is the most engaging industry, the report shows, with triple the number of fans engaged per week as news and magazines in second place.

Greater access to news as Facebook bolsters trending service

Thursday 11 December, 2014

Facebook is attempting to close the gap on Twitter as a news-oriented social media site with changes to its news and trending sections, giving broadcasters a greater opportunity to distribute news and promos via twitter if they play their cards right.

2014 saw the introduction of the trending bar on the Facebook homepage, allowing people to easily digest what was being talked about worldwide while browsing their news feed.

Facebook drives radio social media engagement

Thursday 29 May, 2014

Facebook is still the most effective social media tool to drive traffic to radio station websites, according to a survey by Jacob's Media in the US.

Roadtrip Forever campaign gains international recognition in Facebook Studio Awards

Friday 02 May, 2014

Southern Cross Austereo has been recognised as an international finalist at this year’s Facebook Studio Awards for its innovative Roadtrip Forever  campaign.

Created for Victoria’s Transport Accident Commission (TAC), the campaign was featured on the prestigious shortlist of finalists from around the world, in the Facebook For Good category; given to work made for charitable causes or not-for-profit organisations.

Surprise message from 2Day breakfast team

Tuesday 21 January, 2014

In a surprise message on their facebook page, the 2Day breakfast team have posted a link to the new Kyle and Jackie rival show.

The Jules, Merrick and Sophie page posted this message, directing fans where to find the new page and saying 2Day wants a "fun positive and friendly community."


Get a good night's sleep... big day tomorrow

Sunday 19 January, 2014
Kyle and Jackie O signed off their social media promo campaign on Sunday evening with a message to their fans.

"Make sure you get a good night's sleep - we've got a big day tomorrow!"

Sneaky 2Day hijacking our facebook: Kyle and Jackie

Sunday 12 January, 2014

"This is the new official Kyle and Jackie O Facebook page - sadly, our old one has been hijacked by 2DayFM and we are still fighting hard to get it back!" says the message on Kyle and Jackie's KIIS facebook page.

When they joined ARN, Austereo contended that their old facebook page was part of the property they created while working for Austereo, so, like their on air work, Austereo had the rights to keep it. This is comon legal practice in most employment agreements.

Radio most engaging sector on social media: Online Circle

Wednesday 11 December, 2013

Social media analytics company Online Circle has released the 2013 annual Facebook Performance Report, indicating good news for radio and its social media presence.

The report collates information gathered using Online Circle's 'Social Pulse' analyitics software. The report is the first from Online Circle to analyse Facebook performances over an entire year.

In the latest report, radio was named the most engaging sector on Facebook, claiming an average weekly engagement of 23,840 hits, ahead of Television and Airlines, Travel and Tourism. 


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