Edison Research and Triton Digital's 2020 Infinite Dial webinar release of the survey was held in the early hours this morning Australian time and contains some interesting results for radio.
While AM/FM radio listening in cars remains steady and continues to attract 81% of US adults as the most used audio source, Online radio jumped from 28%-33%, retaining its lead over podcasts (28%).
Only two-thirds of Americans have at least one radio in their home
New information from the Infinite Dial 2020 from Edison Research and Triton Digital shows that 68% of all Americans say they have at least one radio in their home.
The average home now has 1.5 radios, down from double that number in 2008, while in that same year only 4% of Americans reported having no radio in their home, as compared to 32% today.
The NPR and Edison ResearchSpring 2019 Smart Audio Reportis showing that the number of Smart Speakers in households across the US is now at 118.5 million as of December last year.
Up from 66.7 million in the previous year, that’s an increase of 78% in twelve months with a further 57% of the remaining population (18+) saying they have at least some interest in owning a smart speaker.
Radio has retained its place as the most used audio platform, while awareness and use of podcasts has increased steadily over the past year, and ownership of smart speakers has doubled, according to the findings of the 2019 Infinite Dial Australia Study released today at the Mumbrella Audioland conference in Sydney.
18% of Americans own a Smart Speaker, around 43 million people, and usage is growing.
According to the Smart Audio report, conducted by NPR and Edison Research, smart speaker reach into households has past the early adopter stage and is growing fast.
A new study released today by global firm Edison Research reveals the digital audio, social media, mobile and podcast habits of Australians.
The Australian Infinite Dial Study commissioned by Commercial Radio Australia, Southern Cross Austereo and Triton Digital, provides new insights into what Australians are consuming online.
Key findings indicate in the new digital era, radio continues to be the key driver of audio consumption in Australia.
Radio is still the dominant medium for listening to audio in cars, followed by CDs then our own digital music collection, according to the latest Edison/Triton Infinite Dial research.
The next three sources of audio listening in cars are: online radio, satellite radio and podcasts.
Out of the car, podcast listening has increased, especially in the home. About 42 million Americans were estimated to have listened to a podcast in the past week, 15% of the population.
Americans listen to 4 hours and 7 minutes of audio per day, according to the latest Edison Report, measuring Share of Music.
3 hours 16 minutes of that is spent listening to music.
79% of listening is to music, with 9% listening to news and another 9% listening to talk personalities. 3% of listening is to sport. Click here to pop out a large image of the chart (right).
Twitter Likes