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Radio’s superior ROI revealed in phase three of brand campaign

Tuesday 30 June, 2015

CRA has launched the third phase of the industry-wide “Radio. It’s a Love Thing” brand campaign. Four new radio ads will debut this week across 261 metropolitan and regional commercial radio stations.

The 45 second ads highlight independent new research by Colmar Brunton*, demonstrating the significant transactional uplift and return on investment (ROI) for brands using radio advertising, both on its own and in combination with TV and online.

Eardrum Wins at D&AD

Thursday 23 April, 2015

The Commercial Insurance campaign co-authored and directed by Eardrum for Impact BBDO Dubai, has won 2 D&AD Pencils in the Craft and Campaign radio categories.

D&AD celebrates and nurtures outstanding work in design and advertising by awarding the finest work each year.

A D&AD Pencil is recognised the world over as a symbol of the very highest creative achievement.

Mother's Day gift sorted with DAB+

Monday 20 April, 2015

Commercial Radio Australia (CRA) and Sony have teamed up for Mother's Day by offering a bonus offer on DAB+ digital radios.

Eardrum Campaign Takes out the Big Won

Thursday 22 January, 2015

A radio campaign directed by Eardrum Australia has been named the ‘World’s Best’ in the 2014 Big Won Rankings.
The Commercial Insurance commercials made for Impact BBDO were declared No.1, and No.2 in the individual ad category, and No.1 in the campaign category.
The Big Won Rankings take the winners from every international and regional award show to establish the most comprehensive ‘best of’ list in the world.
The win means Eardrum go one step further than 2013, when another of their campaigns was named No.2 in the world.

Create your own radio ad with new industry app

Friday 18 July, 2014

Commercial Radio Australia has teamed up with international radio and audio specialist agency Eardrum Australia and Brussels-based Cobra Radio Brewery to create the Sirens EarApp, an iPhone and iPad app that allows users to create their own demo radio advertisements.

Eardrum Adds One Show Gold to NYF Grand Prix

Saturday 10 May, 2014
The ground-breaking Rescue Radio campaign, produced by Eardrum for Memac Ogilvy Dubai, has topped off an award winning year with 2 golds, 2 silvers and six merits at The One Show.
The campaign has helped to rescue kidnapped foreign domestic workers throughout the UAE, by reaching them via disguised radio ads.

World Radio Day - Eardrum style

Thursday 13 February, 2014

He’s well known for living out there on the edge, but in an effort to create awareness about World Radio Day today, Ralph van Dijk has outdone himself.

The founder of audio specialist agency Eardrum and the man responsible for the Commercial Radio Australia Brand Campaign, has gone on ‘visual strike’ by sewing his eyes shut.

Eardrum directs 10% of LIA Shortlist

Monday 21 October, 2013

Eardrum Australia is well represented in the 2013 London International Awards having directed 12 of the 118 shortlisted campaigns from around the world.
The campaigns for Commercial Radio Australia, Breeze (Lowe & Partners, Singapore), Perth Zoo (The Brand Agency, Perth) and the Sawa Mninjah charity (Memac Ogilvy, Dubai) are now eligible for the top awards to be announced later in the year.


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