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A sonic personality is a lot more than a logo: Ralph van Dijk #RDAsia19

Tuesday 27 August, 2019

“It is tempting to assume that we have listeners by the ears because they can’t skip radio… but our listeners will still skip ads mentally if the creative is not good enough.

“Radio advertising is not about spots on air, it is about communication,” says Ralph van Dijk from Eardrum.

Ralph urges stations to make ads that will make their listeners go from “passive hearing to active listening.”

IAB MeasureUp 2018: Audio Advertising Q&A

Tuesday 13 November, 2018

We sat down with IAB Audio council members Sharon Taylor, OmnyStudio CEO (pictured), and Tristan Vining, creative director at Eardrum, at the IAB MeasureUp 2018 conference, to talk about how audio advertising is changing, and how Eardrum and IAB's Choosi example demonstrates what brands could be doing with audio as a medium.
 

 

Audio advertising in need of a shake-up: IAB MeasureUp Conference

Wednesday 07 November, 2018

When the IAB Australia's Audio Council went looking for a cross-platform audio-advertising campaign to demonstrate what best practice sounds like, they couldn’t find one.

So the Audio Council, and the team at Eardrum, an Audio Council member, went about creating their own example. They related the experience at last week's IAB MeasureUp Conference.

The importance of Audio Branding #RDE18

Tuesday 20 March, 2018
What is driving the new found importance of audio?
 
There are a range of factors to answer this question according to Eardrum’s Ralph van Dijk, who was one of the opening presenters at RadioDays.
 
Life is increasingly busy, we are doing more and more things on the go. Audio is perfect for people to update news, be entertained or be informed while they are driving, working or doing something else.
 

You still need an idea for your audio ads... sorry: Eardrum's Tristan Viney

Thursday 22 February, 2018

As part of today’s Interactive Advertising Bureau presentation of the latest research in interactive audio, Omny Studio’s CEO Sharon Taylor and Eardrum’s Creative Director Tristan Viney discussed creative formats for audio platforms.
 

Australia takes out 70 awards at LIAs

Thursday 09 November, 2017

The 32nd annual London International Award winners have been announced.

This year, Australia brought home 70 of the coveted LIA statues - 23 Gold, 23 Silver and 24 Bronze.

In total 820 LIA statues, in addition to finalists, were awarded from 40 countries with Australia ranking #3. The top countries were United States (209), United Kingdom (95), Australia (70), Germany (66) and Japan (59).

The Studio from SCA Perth, took out two Silver awards in the Radio & Audio category for:

Eardrum & Ogilvy win at Mercury Radio Awards

Friday 02 June, 2017
A campaign for ProDiet Cat Food produced by Eardrum for Ogilvy Hong Kong has won the top International prize at the Mercury Radio Awards in New York.

Eardrum gains shortlists for the 37th AWARD awards

Tuesday 22 March, 2016

Radio and audio specialists, Eardrum, has directed almost a quarter of the radio entries shortlisted at the 37th AWARD (The Australasian Writers and Art Directors Association) Awards.

People don’t listen to radio ads… they listen to what interests them: Ralph van Dijk #RDE16

Saturday 19 March, 2016

Eardrum’s Ralph van Dijk was another of a large contingent of Aussies (and adopted Aussies) sharing knowledge from Down Under at this year’s Radio Days.
 
At the conference, van Dijk suggested that Radio Creatives should try to spot mistakes and weaknesses in actual ad breaks and conceive ways of improving them.
 
Another important factor is the brief that the creative gets from the sales person. “It’s all about the brief,” he said, outlining the important elements that should be in a creative brief:
 

New Geeks2U radio campaign an instant hit

Thursday 15 October, 2015
Technology repair specialist Geeks2U has launched a new national brand campaign on radio, and the response has been immediate.
 
“We’ve used radio in the past, but this campaign has delivered a significant increase in enquiries almost from day one,” said Geeks2U Managing Director, David Hancock.
 
The ads, created by audio specialist agency Eardrum, juxtapose the overwhelming joy of a satisfied customer, with an understated Geeks2U technician.
 

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