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Ad Agencies turn to podcasts to boost brand awareness

Wednesday 26 February, 2020

Agencies turn to podcast advertising to help build brand awareness, according to IAB Audio Advertising State of the Nation Report 2020.
Advertising across digital audio platforms is maturing, with 90% of media buyers placing ads in streaming services and 75% now embracing podcasts (up from 63% in 2018) according to the IAB’s Audio Advertising State of the Nation Report released at the IAB Australia Audio Summit. 

8 Podcast Tech must haves

Friday 08 November, 2019

In a recent presentation by Triton Digital, the company outlined 7 ‘must haves’ for successful commercially viable podcasting. And we have added one more.

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