Perth holds a unique place in Australia – far away from the cities of the east. And most of Perth’s denizens prefer it that way.
Indeed, those in Sydney, Melbourne and Brisbane can visit exotic overseas destinations such as New Zealand, Fiji and New Caledonia that are much closer than our western most capital. From Perth, though, you can reach Bali and much of Asia quicker than from Australia's east or South.
Like the surf that rolls in from the opposite direction, the local radio market is… well, different.
ARN has appointed Daniel Underhill to the role of 96FM Content Director.
Underhill is a radio industry veteran with a strong history in Perth and enviable track record, for the past eight years, holding the role of Program Director at NOVA 93.7 and prior to that was the station’s Creative Director.
In his time at NOVA he was instrumental in helping the team grow cumulative audience to 615,000, an all-time record for the market.
Speculation of changes at 96FM has been confirmed by ARN, with the announcement that following a review of the station’s strategy and direction, 96FM will soon have a new Breakfast show.
As part of this review Paul Hogan and Lisa Fernandez won’t be returning after the mid-year survey break.
Of the change, Paul and Lise said “We have had a great time at 96FM and are fully supportive of the new direction that the station’s taking and we wish 96FM much success.”
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