Dr Morten Boyer | radioinfo

Dr Morten Boyer

World-first GfK super pilot audience measurement study #RadioAlive2018

Friday 19 October, 2018

At Friday's Radio Alive conference in Melbourne, CRA and GfK have announced a world-first super pilot that will begin in the first half of 2019.

GfK's audience measurement contract renewed for 5 more years #RadioAlive2017

Friday 13 October, 2017

Amongst a range of announcements at the national Radio Alive Conference in Melbourne today, Joan Warner announced a five-year extension of GfK’s radio audience measurement contract.

The contract extension includes a new multi-million-dollar Measurement Innovation Program (MIP) to explore the potential for a hybrid future for radio measurement. 

The MIP is a global first for GfK. 

New GfK AudienScope insights show radio is batting above the average

Thursday 02 July, 2015

GfK’s latest AudienScope report shows that Australian radio audiences have grown by 7% in the last five years, 19% of people are listening to more radio now than they were a year ago and driving while listening to live radio is the top multi-tasking activity. 
 

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