Southern Cross Austereo CEO Grant Blackley spoke at a Radiodays session in Lausanne, Switzeralnd, hosted by radioinfo’s Steve Ahern, where he gave insights into the business strategies behind SCA’s monetisation strategies for digital radio and podcasting.
SCA’s digital radio strategy is to use the 50% of additional DAB+ spectrum that it owns to aggregate its audience around its two major networks, Hit and Triple M, and to bring all its regional stations into brand harmony with within one of the two networks.