David Burge | radioinfo

David Burge

Unleashing the power of radio

Monday 27 April, 2015

Commercial radio listeners are hi-tech, 'connected' and heavy users of all things online and mobile, as highlighted in the just-released Consumer Insights Report (Unleashing the Power of Radio), developed by Nielsen in collaboration with Commercial Radio Australia.

The findings show that radio consumers are spend-ready.

Three in five (59%) commercial radio listeners have made a purchase online in the past 30 days; and almost a quarter (23%) is spending in excess of $300 online every month

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