'Why did they do the backflip?'

'We are currently finalising our radio rights negotiations.'

Cricket Australia will potentially make an announcement regarding its radio rights deal by the end of the week. 

Southern Cross Austereo (SCA) has announced today that it will not be seeking to acquire radio media rights for cricket.

Earlier this month, Cricket Australia signed a new $1.18 billion television deal which saw a substantial amount of matches going to Foxtel, effectively turning its back on a 40-year partnership with Channel Nine.

Triple M has signed a two year deal with Cricket Australia to broadcast selected Australian Test cricket matches over the next two summers.