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Craig Bruce

Which is the most listened to station in Australia?

Wednesday 22 April, 2015

You’d be forgiven for thinking that the most listened to station in Australia is 3AW with its massive 15.4 of the Melbourne market. Yet, if you take the word of Nova Entertainment’s Paul Jackson then the leading station is NOVA 969 in Sydney. According to him It has more listeners than any other station in the country. Not only that, he says, “NOVA 100 (in Melbourne) is the second most listened to station in Australia.”

Brisbane's new hit105 launches

Friday 06 March, 2015
As expected B105 has this morning come into line with SCA’s Today Network dropping its heritage branding and launching as hit105.

The move follows B105 recently marking its 25th Birthday with a reunion and a facebook page full of memories.

Craig Bruce reveals the latest clues in the Today Network plan

Wednesday 29 October, 2014

When SCA’s Head of Content, Craig Bruce (CB) booked a call to radioinfo this afternoon, our money was on him announcing that Brisbane’s B105 would be rebranded hit105. “I love how, in this industry, rumours so quickly turn into fact,” says CB. “We’re nowhere near talking about a rebrand of Brisbane yet.”

Not that he would reveal anything before he was ready to, but everything that’s happened at the network over the past few weeks seems to point towards a rebrand in Brisbane and then… Sydney. 

SCA bites a bullet called hit107

Friday 17 October, 2014

Peter Saxon talks to Craig Bruce about the big changes in Adelaide and what might be in store for Sydney.

B105: How to get a face to face aircheck with the Head of Content?

Wednesday 15 October, 2014

When B105’s late night show, Sam & Dom, found out that Craig Bruce was in Brisbane, they weren’t going to miss the opportunity to have an aircheck with him.

SCA's Shazam Top 20: New era of audience interactivity

Tuesday 14 October, 2014

Southern Cross Austereo and Shazam have partnered to create the Shazam Top 20 - the world’s first mobile-powered radio show which puts the control of the top 20 hits into the pockets of millions of Australians.

Broadcast nationally across the Today Network from 7pm weeknights and hosted by Angus O’Loughlin and Ash London, Shazam Top 20 will count down Australia’s most Shazamed songs with every music fan able to directly influence the daily chart direct from their mobile device.

On air chemistry the secret to success: James Brayshaw

Friday 26 September, 2014
Triple M's James Brayshaw has told Craig Bruce what he considers the secret of Triple M's success in the latest SCA Engage video briefing.

"Chemistry" between an on air team is the most important thing, according to Brayshaw, who says "Triple M has always had big names [in sport], but just throwing people together doesn't work, you've got to want to spend time with them."

With the AFL Grand Final coming up this weekend, the show is likely to spike in the ratings next week due to its focus on sport.

Everyone loves Fitzy and Wippa but that show is misfiring badly: Craig Bruce

Tuesday 26 August, 2014

It’s not often anyone gets to speak with the top two Content Heads at SCA in the same room at the same time. But in the aftermath of Survey 5, both Craig Bruce and Guy Dobson were keen to talk up their networks’ achievements. 

By the time their tag team is finished with you, you will believe that even the 3.8 result posted by 2Day-FM is pretty good.

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