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Craig Bruce

SCA's Craig Bruce talks Survey 1

Friday 07 March, 2014
There won't be too many people in our capital city markets, be it programming, sales or management, who are not getting at least a little nervous about next Tuesday’s ratings results as the first ever GfK surveys are released.

Not only is it the first time in 70 odd years that a new company has been in charge of surveys, but there has also been an extraordinary amount of moment by talent around the stations.

​How many breakfast hosts does it take to keep an audience?

Saturday 14 December, 2013

Answer: We’ll find out by about Survey 8 next year – if not sooner.

Any General will tell you that in warfare, outnumbering your enemy goes a long way towards victory. It is unlikely, though, that that translates to the broadcast battleground where often, less is more. Which is more or less true except in cases where more is more.

Last Survey Serves Up a Dead Rubber as Combatants Eye Next Year

Wednesday 11 December, 2013

Peter Saxon speaks to all Three Wise Men of FM.

Survey 8 was pretty much a dead rubber for the big three commercial FM networks. ARN could not care less that MIX Breakfast closed on a 3.3 share any more than SCA felt the need to worry about the 0.8 drop experienced by Kyle and Jackie O. In fact, they’d be hoping it’s a trend they’ll take to their new home at KIIS.

Survey 8: Catterns beats Jones in Sydney, AW romps home in Melbourne

Tuesday 10 December, 2013

That was our headline for Survey 8 exactly 10 years ago, give or take a day.
Funny how some things change while others stay the same. Even Angela Catterns is back on breakfast at ABC702 as a holiday fill this week.

Dont believe everything you read about Kyle and Jack in the newspaper: Craig Bruce

Monday 04 November, 2013

“There haven’t been any negotiations with ARN. I am the source and I am the real story and there haven’t been any up until this point so don’t believe everything you read in the newspaper,” says SCA’s Head of Content Craig Bruce.

And ARN’s Network Content Director Duncan Campbell pretty much backs him up to the extent that there were no talks with the 2Day breakfast duo prior to the announcement that they would not return to the station next year. However, he admits that, “Talks are on, but nothing’s been agreed.”


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