Australia's commercial media industry is continuing to show more signs of recovery as it emerges from the crushing COVID period, with August ad spend down just 17.2% in what has been the strongest improvement in ad market demand since the depths of the crisis.
While it is not positive territory growth, the figures show less decline than in recent months, which, under the circumstances, is good news.
After a tough few months of stand-downs, redundancies and restructuring, where many radio industry staff in all sectors have lost their jobs, some stations are planning to return salaries to normal as advertising slowly increases and sentiment begins to turn around.
Today the nation's unemployment figures improved, showing some signs of green shoots as Australia begins to regain control on the pandemic.
Benztown, P1 Media Group, Global Radio Ideas Facebook Group, Radiodays Europe, Radiodays Asia and RDE Podcast Day announce last call for online voting for The Coronavirus Radio Ideas Awards
Over the past few months, 97.3FM’s Robin, Terry & Bob have been compiling a COVID-19 time capsule that captures this unique time in history.
With the help of listeners and famous faces including Guy Sebastian, Aussie legend Wally Lewis, and boxer Jeff Horn, they now have 25 items which will be exhibited at the Museum of Brisbane, before being locked away for 20 years.
Incoming 3AW breakfast presenter and advertising executive Russel Howcroft has told a virtual presentation at The Big Ideas Store:
“If you’re not advertising on talk radio you are missing out on a lot of wealth. Average household wealth for older talk radio listeners is $1.2 million. They have money. Advertise to people who have money.”
During times of crisis, such as the Corona Virus pandemic, News content gains heightened awareness as listeners lean-in to hear details about the threats to health, number of cases, border closures and movement restrictions.
News listening has increased during the pandemic, the content of bulletins has changed, and there are also implications for advertisers. Steve Ahern examines recent research on the issues facing newsrooms during the pandemic.
In an online seminar for advertisers and marketers, two of the world’s leading authorities on advertising effectiveness, Rob Brittain and Peter Field explained the findings of their major new report AUNZ Advertising Effectiveness Rules - Winning or Losing in a Recession.
The seminar was presented by The Communications Councils of Australia and New Zealand, with support from LinkedIn. It is the first study to examine the implications of COVID-19 and the impending recession for the advertising industry on both sides of the Tasman.
Lisa Leong, the host of This Working Life on ABC Radio National has returned to the studio this week after making her show from home during the lockdown.
We peek into her diary as she shares the ups and downs of WFH and going back to the office, and lets us in on some secrets from the experts about the new normal at the office.
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