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Commercial Radio Australia

M&C Saatchi wins Sirens round two

Thursday 11 August, 2016

M&C Saatchi has won round 2 of the Siren Awards with a thought-provoking ad for the St Vincent de Paul Society that takes a fresh approach to the social issue of homelessness.
 
The touching ad, titled “Bedroom”, uses the voice of a young child bidding good night to inanimate objects surrounding her to communicate the twist that she is homeless and sleeps in a car.
 

​First radio survey for Orange since 2001

Tuesday 09 August, 2016

Commercial radio stations in the central western NSW city of Orange have the results of the first radio ratings survey conducted in the region since 2001.

Star FM was the station listened to most with 32.5%, followed by 2GZ FM with 24.8% and ABC Local Radio 11.9%.

Bundaberg gets first radio survey

Tuesday 12 July, 2016

The first radio ratings survey to be undertaken in the Queensland city of Bundaberg have released today, as part of an initiative to promote regional radio.

Hitz FM 93.9 was the station listened to most with 23.3%, followed by 93.1 Sea FM with 22% and ABC Local Radio 17.4%

Radio ad revenue up 5.88% for 2015/16

Thursday 07 July, 2016

Commercial radio finished the financial year on a positive note, with advertising revenue for metropolitan stations reaching $775.464 million in 2015/16, up 5.88% compared to the previous year, according to figures sourced by Deloitte and released today by Commercial Radio Australia.

The figures showed ad revenue across the five capital city markets grew by 5.79% in the month of June to $75.003 million.

Joan Warner, chief executive officer of CRA, said the industry had grown advertising revenues for the fourth consecutive year.

'Tis the day before Survey 4

Monday 04 July, 2016

Results from GfK Survey 4 will be released tomorrow.
 
Many announcers and CD’s who headed off for the survey break are now back into it and eagerly anticipating tomorrow.
 
The big story from Survey 3 was Adelaide with both Nova 919 and FIVEaa doing well.
 
Most radio pundits will tell you that it is not till Survey 3 that some realistic trends start to emerge.
 

DAB+ digital radio reaches 3.5m listeners

Monday 27 June, 2016

DAB+ digital radio is continuing to grow in popularity, gaining 168,000 listeners to reach 3.52 million in the five metropolitan capital cities, according to the latest digital radio report by GfK, released today.

Peak industry body Commercial Radio Australia said the numbers were helped by solid growth in in-car listening, with another 91,900 new vehicles sold with DAB+ installed in the first quarter of 2016.

Clemenger BBDO Melbourne continues winning streak in Sirens round one

Wednesday 15 June, 2016

Melbourne agency Clemenger BBDO has backed up its 2016 Gold Siren award triumph with a first round win in the 2017 awards, taking out the campaign category and overall win. 

Creatives Richard Shaw and Russell Fox won with the “Dog Breath Campaign” for PEDIGREE® DentaFlex™
 
The winning ad puts dogs’ bad breath down to things we leave around the house and explains that it can be solved with a quick chew of PEDIGREE® DentaFlex™.

Cairns releases first radio ratings since 2003

Tuesday 14 June, 2016

Commercial radio stations in Cairns have fresh insights on their listening audiences with radio ratings for the competitive Far North Queensland market released for the first time since 2003.

Growth continues in May for metro radio markets

Wednesday 08 June, 2016

The commercial radio advertising market has recorded growth across all metropolitan markets in May up 4.23%, compared to the same month last year, to a total of $67.845 million, according to figures sourced by Deloitte and released by CRA.

The 2016 Metropolitan Commercial Radio Advertising Revenue figures show that all five metropolitan markets recorded growth in May. 

Another key regional centre releases survey results

Tuesday 07 June, 2016

Radio ratings for the agricultural and manufacturing town of Shepparton in northern Victoria have been released.

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