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Commercial Radio Australia

Commercial radio listening is at an all time high: CRA annual listening summary

Thursday 30 January, 2020

The number of listeners to Australian commercial radio is at a record high according to the latest data collected in the CRA’s annual listening summary, prepared by GfK.
 
10.891 million people listened to commercial radio each week across the five metro markets in 2019, up by 1.4% on 2018.
 
Of those 10.891 million people, 10.4% are aged 10-17, 11.6% are aged 18-24, 26.7% are aged 25-39, 22.5% are aged 40-54, 12.6% are aged 55-64 and 16.2% are aged 65+.
 

2019 Radio Revenue down as bushfires impact December quarter

Monday 20 January, 2020

Advertising revenue for metropolitan commercial radio stations fell by 6.1% over the 2019 calendar year to $760.799 million, compared to the record high of $810.322 million achieved in 2018, according to data compiled by Deloitte and released today Commercial Radio Australia.
 

The Royals crowned as winner of Round 4 of 2020 Siren Awards

Friday 13 December, 2019

The winner of Round 4 of the 2020 Siren Awards has been decided, with advertising agency The Royals named overall winner after securing victory in the campaign category for the Athena Home Loans ad series ‘The Call’. They also placed first in the single category for the individual commercial ‘The Call – No Fees.’
 

TOFOP joins the Australian Podcast Ranker

Thursday 12 December, 2019

Wil Anderson and Charlie Clausen, who produce the cult hit podcast series TOFOP (Thirty Odd Foot of Podcast), are among three new publishers that will have their shows included in the Australian Podcast Ranker, beginning January 2020.

Commercial radio launches largest DAB+ consumer campaign to date

Monday 02 December, 2019

The commercial radio industry has launched a landmark consumer-focused DAB+ digital radio campaign, which highlights that “radio is the ultimate soundtrack to any situation”.
 
The new multimedia marketing campaign is the largest ever DAB+ campaign commissioned by the commercial radio industry since DAB+ services launched in Australia 10 years ago.
 

CRA and AFTRS announce the CRA Podcast Scholarship

Wednesday 06 November, 2019

AFTRS and CRA announced a new scholarship to support a regional student moving to Sydney to study AFTRS’ Graduate Diploma in Radio which covers all aspects of audio including podcasting.
 
The CRA Podcast Scholarship will provide $7,500 in 2020, to support the student’s living expenses and re-location to Sydney plus a 4-week internship at PodcastOne.
 

Commercial radio revenue takes a 10% hit

Tuesday 15 October, 2019

Advertising revenue for metropolitan commercial radio stations plunged by 10.2 percent to $181.432 million in the September quarter of 2019, from $202.109 million a year ago, according to data compiled by Deloitte and released today by CRA.
 
Ad revenue fell in all capital cities, with the largest market, Melbourne, down 8.68% to $59.371 million and Sydney down 11.44% to $55.043 million compared to the same period a year ago.
 

A win for Beyond Blue : Sirens Round 2

Thursday 22 August, 2019
Clemenger BBDO’s Melbourne agency has won Round 2 of the 2020 Siren Awards having secured the single category and overall win for their work on the ad ‘The Loop’ for mental health advocacy group Beyond Blue.
 
The team of Ray Ali and Carlo Mazzarella are the creatives behind the ad, part of an ongoing campaign for Beyond Blue that seeks to help people recognise symptoms of anxiety so they can ‘know when anxiety is talking.’
 

New Radio Alive campaign promotes return on investment

Tuesday 13 August, 2019
Commercial Radio Australia has launched a new marketing campaign to promote the high return on investment of advertising on radio, working with national brands such as ALDI, Koala and Liquorland to remind the industry that marketing delivers results.
 
CRA chief executive officer, Joan Warner, “Advertising works and brands that invest in radio will be rewarded with a strong return on investment. Radio offers broad reach and allows brands to maintain their share of voice.”

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