Commercial radio’s average weekly metro audiences have climbed by 7.1% to nearly 12 million people during the past four weeks, as coronavirus restrictions have eased, according to a GfK Radio Pulse e-diary survey released today.
The research shows commercial radio listeners are up by 786,000 people per week, compared to the second official radio survey of the year that was released in April.
Commercial radio reached 82.4% of Australians in the latest study, compared to 76.9% in Survey 2 and an average of 77.3% for all of 2019.