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Regional radio in the spotlight in 2016

Thursday 28 January, 2016

Radio broadcasters will conduct ratings surveys in at least 20 key regional centres across Australia in 2016 in a move to put regional radio in the spotlight and demonstrate radio’s power to reach audiences outside the metropolitan capitals.
Industry body Commercial Radio Australia said the NSW cities of Griffith and Dubbo will be the first regional markets to be surveyed, with research also planned for the centres of Bendigo, Shepparton, Cairns, Toowoomba, Wagga Wagga and others through the year.

Commercial radio listeners are taking off

Wednesday 16 December, 2015

Australians love to travel. In the past six months 4.5 million Australians aged 14+ have travelled by air domestically and 4.6 million overseas by air in the past 12 months.

Unscripted ad by Matt Dickson wins Sirens round four

Thursday 10 December, 2015

Radio creative director Matt Dickson, winner of the Gold Siren for 2015, is the overall winner of round four of the 2016 Siren Awards.
Dickson, from Southern Cross Austereo, won the overall and single award for his unscripted ad “Dutch Oven”, which features a husband annoying his wife by farting in bed and then being unapologetic about it.
The ad is part of the “We Don’t Do Husbands” campaign for client Allpest, which won the campaign category.

X Factor finalist wins Commercial Radio Australia's New Artist to Nashville Scholarship

Wednesday 09 December, 2015

Pop-country artist and X Factor 2014 Top 5 Finalist Caitlyn Shadbolt has been announced as the winner of the Commercial Radio Australia New Artist to Nashville Scholarship.
The award provides Caitlyn with the opportunity to perform at the Country Music Association’s global artist showcase GlobaLive! at the world’s largest country music festival, the CMA Music Festival in Nashville, Tennessee, in June 2016.  

Metropolitan radio ad revenue for November

Monday 07 December, 2015

The commercial radio industry recorded a slight fall in metropolitan advertising revenue of 2.09% in November.

New GfK research shows radio best at starting conversations

Thursday 03 December, 2015
GfK’s latest AudienScope research released today shows radio continues to lead TV and print media for its ability to tell real stories, start conversations and be interactive.
GfK has released qualitative insights from the research via a video featuring a range of interviews with focus group respondents.

DAB+ digital radio growth continues as industry launches Christmas retailer campaign

Friday 27 November, 2015

Australians are embracing digital radio, with new data by GfK showing four out of 10 Australians in the five metropolitan capital cities now have access to a digital radio at home, work or in the car.

Joan Warner, CEO of industry body Commercial Radio Australia, said the industry was pleased with the strong uptake of DAB+ technology, which offers high sound quality and new digital-only radio stations.

Survey offers insights into insurance buying habits of radio listeners

Thursday 19 November, 2015

Commercial Radio Australia  and Presslaff Interactive Revenue have released the third in the series of Finding Consumer Trend (FCT) reports, offering insights into the lifestyle interests and buying habits of regional radio listeners.
The latest survey, on the topic of insurance, involved more than 1700 listeners from across 96 stations throughout Australia, providing their views on the types of insurance policies they purchased and the factors they considered important when choosing a policy.

Fast talking ad from George Patterson Y&R wins Sirens round three

Friday 23 October, 2015

An ad by George Patterson Y&R titled “Fast Conversation” for client Public Transport Victoria (PTV) has won round three overall and the single category of the 2016 Siren Awards.  The ad features two mates waiting for the train, speaking very fast, before the next train arrives. 

Marconi Radio Rover attends #CRAconf

Monday 12 October, 2015
It wasn't on the Red Carpet at this year's #ACRAs2015 but Radio Australasia's Marconi Radio Rover was on the Gold Coast ready for 2GB's Live Drive outside broadcast with Ben Fordham following the #CRAconf.

At a celebrity launch function at Sydney's Queen Victoria Building in July, Ben Starr and business partner Patrick Kayrooz unveiled the state of the art Mercedes Benz OB van, which is available for stations to hire.


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