The release of the fifth metropolitan radio ratings survey of the year will be delayed by one week to August 31 as a result of stricter lockdown restrictions announced by the NSW Government this week.
Commercial Radio Australia said ratings provider GfK had requested additional time to process the data. This comes as a result of a large percentage of GfK’s administration and data processing staff being based in the expanded group of eight Local Government Areas listed as of concern and now subject to harsher lockdown conditions.
Advertising revenue for metropolitan commercial radio stations reached $64.190 million in June, reflecting a year-on-year rise of 40.9%, according to data compiled by Deloitte and released by Commercial Radio Australia.
June quarter revenue totalled $175.431 million, up 53.8% from the corresponding period a year ago.
The buoyant quarter lifted the financial year result to $627.776 million, down 2.4% compared to $643.046 million in 2019/20.
Commercial Radio Australia has launched a new brand campaign targeting small and medium businesses with the clear message that radio advertising helps grow their businesses.
The campaign informs small business owners of the role radio can play in driving customers into store and online.
The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive, Google’s infotainment operating system being built into new connected cars.
Deloitte Digital has won round 1 of the 2022 Siren Awards for an engaging radio ad for Suzuki Australia describing a Suzuki car as “the most fun you can have on two wheels...doubled.”
The ‘Motorbike of Cars’ ad, created by Charles Baylis and Matt Lawson, asks listeners to imagine the car as two motorbikes “stuck together with couches”.
Commercial radio advertising revenue for metropolitan stations jumped by 72.6% in the month of May to reach $59.605 million from $34.534 million a year ago, according to data compiled by Deloitte and released by Commercial Radio Australia.
The rise reflects a strong rebound for radio from the depths of the COVID-19 slump, as advertisers returned to the market.
The Australian Commercial Radio industry has announced eight creative agencies as finalists for the Gold Siren Award recognising the best radio ad or campaign of 2021.
GfK and Commercial Radio Australia have released the first 2021 category report on the topic of car buyers.
This report provides media agencies and radio sales teams an overview of some of the additional survey data available to them via Gold Standard software.
Radio advertising revenue for metropolitan markets improved in the March quarter, but is still down by almost 15% for the current financial year according to the latest figures from Deloitte.
As Australia continues to keep the pandemic under control, advertising market conditions have continued to improve for commercial radio stations in 2021, with a positive result in the month of March helping metropolitan advertising revenue reach $153.418 million in the March quarter, a 3.76% decline compared to the same period a year ago.
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