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Commercial Radio Australia

Radio ad revenue strong in December

Wednesday 11 January, 2017

All metro markets recorded positive growth in radio ad revenue in December 2016 up 6.75% to a total of $58.837 million, according to the metropolitan commercial radio advertising revenue, sourced by Deloitte and released today by industry body, Commercial Radio Australia.
 
The Sydney market was up 6.5% to $17.792 million, Melbourne also showed strong growth up 6.68% to $17.546 million, Brisbane rose 10.37% to $9.674 million, Perth was up 6.43% to $8.401 million and Adelaide was up 2.23% to $5.424 million.   
 

Clemenger BBDO Melbourne shines with third Sirens win

Wednesday 14 December, 2016

Melbourne agency Clemenger BBDO has won round four of the 2017 Siren Awards.

Canberra, Darwin and Hobart next in line for DAB+ digital radio

Tuesday 06 December, 2016

Canberra, Darwin and Hobart will be the next in line for permanent DAB+ digital radio services, with commercial radio broadcasters today welcoming the ABC’s announcement that it intends to extend services into the three capital cities.

Chief executive officer of industry body, Commercial Radio Australia, Joan Warner said commercial broadcasters were working closely with the ABC and SBS on the regional rollout plans.

Audio brand VQ puts on the glamour with Christmas radio campaign

Tuesday 06 December, 2016

Designer British radio brand VQ plans to accelerate its expansion into Australia through a joint Christmas campaign with Commercial Radio Australia aimed at putting the glamour into radio products.

The campaign is VQ’s first major marketing push in Australia since entering the market earlier this year, and promotes the Retro Mini DAB+ digital radio with built-in Bluetooth speaker, which retails for $129.

Survey shows gift vouchers top Christmas gift lists

Thursday 01 December, 2016

Gift vouchers are at the top of Christmas shopping lists this year, according to a survey of radio listeners by Commercial Radio Australia and Presslaff Interactive Revenue.
 
Seventy percent of survey participants said they like to give gift vouchers for Christmas, with toys (57%), clothes (56%) and bath and beauty products (52%) following closely behind.
 

Aussie radio still king of the road

Monday 21 November, 2016

Radio remains the most popular entertainment choice on the road, with Australian commuters largely overlooking the music streaming options that have been introduced into car dashboards, according to research released today.

Radio accounts for 80% of in-car listening, followed by owned music such as CDs and downloads making up 12% of listening, and three per cent of listening going to the streaming services Apple Music, Pandora and Spotify, the GfK Australian Share of Audio study found.

Applications for AFTRS 2017 Graduate Diploma in Radio extended

Wednesday 16 November, 2016

The application closing date for AFTRS 2017 Graduate Diploma in Radio has been extended to next Monday 21 November.
 
AFTRS Graduate Diploma in Radio

Commercial radio industry welcomes licence fee cut

Thursday 10 November, 2016

Commercial radio broadcasters have welcomed the passing in Parliament yesterday of the 25 percent reduction in licence fees for commercial radio licence holders.
 
Joan Warner, chief executive officer of industry body Commercial Radio Australia, said: “The licence fee reduction is a welcome relief and the industry looks forward to continuing to work with the Communications Minister on further cuts in 2016/2017 as foreshadowed in his budget statement.”   
 

Clemenger BBDO Melbourne wins Rd 3 Sirens

Tuesday 25 October, 2016
Melbourne agency Clemenger BBDO has won round three of the 2017 Siren Awards, taking out the single category and overall win with the ad “VB Knock-Off Clock” for Victoria Bitter beer.

 It’s the second round win in 2017 for creatives Richard Shaw and Russell Fox who also won round one with the “Dog Breath Campaign” for PEDIGREE® DentaFlex™.
 
The round three winning ad “VB Knock-Off Clock” was created to remind tradies that knock-off time is beer o’clock.

Radio - the audio source we listen to most

Thursday 13 October, 2016

James Cridland

Radio is the most popular thing to listen to, according to figures in the UK, the US, and now Australia, where the industry body Commercial Radio Australia has released new figures.

In each country, radio accounts for over 50% of all audio consumed, according to research released this year.

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