The commercial radio industry has launched a landmark consumer-focused DAB+ digital radio campaign, which highlights that “radio is the ultimate soundtrack to any situation”.
 
The new multimedia marketing campaign is the largest ever DAB+ campaign commissioned by the commercial radio industry since DAB+ services launched in Australia 10 years ago.
 

AFTRS and CRA announced a new scholarship to support a regional student moving to Sydney to study AFTRS’ Graduate Diploma in Radio which covers all aspects of audio including podcasting.
 
The CRA Podcast Scholarship will provide $7,500 in 2020, to support the student’s living expenses and re-location to Sydney plus a 4-week internship at PodcastOne.
 

Advertising revenue for metropolitan commercial radio stations plunged by 10.2 percent to $181.432 million in the September quarter of 2019, from $202.109 million a year ago, according to data compiled by Deloitte and released today by CRA.
 
Ad revenue fell in all capital cities, with the largest market, Melbourne, down 8.68% to $59.371 million and Sydney down 11.44% to $55.043 million compared to the same period a year ago.
 

The latest Category report released by GfK and CRA is the Insurance category report, providing media agencies and radio sales teams an overview of some of the additional survey data available to them via Gold Standard software.
 
Key Insights include:

Advertising revenue for metropolitan commercial radio stations totalled $209.223 million in the June quarter 2019, according to data compiled by Deloitte and released today by Commercial Radio Australia.
 
The figure reflects a 1.7% decline from the same quarter a year ago and follows a decline of 2.6% or over $5 million in the March quarter.
 

Advertisers targeting consumers in regional Australia will for the first time have access to a new reach and frequency tool for regional radio.
 
The service, launched by Commercial Radio Australia, uses sophisticated modelling and data from more than 80 regional radio surveys conducted in 51 markets to help agencies calculate optimal reach and frequency combinations for their advertising campaigns.
 

2LT staff from the 50’s to the present day gathered for a small and informal gathering at Club Lithgow on the weekend to mark 80 years of operation for the station.