Advertisers targeting consumers in regional Australia will for the first time have access to a new reach and frequency tool for regional radio.
 
The service, launched by Commercial Radio Australia, uses sophisticated modelling and data from more than 80 regional radio surveys conducted in 51 markets to help agencies calculate optimal reach and frequency combinations for their advertising campaigns.
 

2LT staff from the 50’s to the present day gathered for a small and informal gathering at Club Lithgow on the weekend to mark 80 years of operation for the station.

Meerkats’ creative team Luke Williams, Maya Halilovic, Rikki Burns and Josh Edge have taken out the single, campaign and overall win in round 1 of the 2020 Siren Awards with the ad, ‘Ancient Medic’, for St John Ambulance WA as part of the ‘First Aid – Essentials’ campaign.
 

Edith Cowan University broadcasting student, Tom Durkin, is the winner of the national Brian White Scholarship awarded by Commercial Radio Australia. 

As winner of this scholarship, Tom will now commence an eight-week paid internship in Sydney, consisting of two weeks each at the leading radio broadcasters Macquarie Media, Southern Cross Austereo, Australian Radio Network and NOVA Entertainment. 

Commercial Radio Australia have announced the finalists for the Brian White Scholarship, which gives one student the chance to kickstart their journalism career and gain experience in Australia’s biggest radio newsrooms.
 

Commercial radio metropolitan advertising revenue declined by 2.6% to $181.612 million in the March quarter compared to $186.518 million in the same period a year ago, according to data compiled by Deloitte and released today by Commercial Radio Australia.
 
Ad revenues fell slightly across all five major capital city markets in the quarter, in line with softening economic conditions.
 

Southern Cross Austereo CEO, Grant Blackley, is joining the board of the Australian Association of National Advertisers.
 

Listeners in Darwin can now tune in to commercial radio in digital quality sound, with the official switch on today of permanent digital radio broadcasts on DAB+.
 
Digital radio offers better sound quality and more station choice, with three extra DAB+ only commercial stations on air, KIX Country Music, Classic Rock Digital and 4TAB.
 

Radio has retained its place as the most used audio platform, while awareness and use of podcasts has increased steadily over the past year, and ownership of smart speakers has doubled, according to the findings of the 2019 Infinite Dial Australia Study released today at the Mumbrella Audioland conference in Sydney.