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Commercial Radio Australia

CRA appoints Jo Dick to newly created role of Chief Commercial Officer

Wednesday 31 March, 2021

Commercial Radio Australia have announced the appointment of Jo Dick as Chief Commercial Officer, commencing on 17 May.
 
The newly created role, reporting to the CEO, will be responsible for further developing and expanding the industry’s commercial strategy to ensure radio, and its rapidly expanding digital audio ecosystem, is top of mind with key buyers and advertisers and to identify opportunities for radio in the growing audio landscape.
 

M&C Saatchi wins Siren Awards round 5

Tuesday 30 March, 2021

M&C Saatchi has won round five of the Siren Awards for excellence in radio advertising for its ‘Ugly, but good for you’ campaign for Steggles turkey.
 
The ‘German Jog Techno’ commercial was voted overall winner and best single ad, while the four commercials in the series were awarded best campaign.
 

A series of Podcast Sessions rounded out day two of #RadiodaysAsia

Friday 26 March, 2021

Rachel Corbett (Head of Podcast and Digital Content, NOVA), Henrik Isaksson, (Regional Managing Director, Acast), Corey Layton (Head of Digital Audio, ARN/iHeart), Tanya Nolan (Head of Audio News, ABC, Australia) and Jaime Chaux  (Head Of Digital - Commercial Radio Australia) joined moderator James Cridland to discuss how Australia is both collaborating and competing in the podcasting space.

Digital audio and podcast advertising is on the rise: IAB

Thursday 18 March, 2021

IAB’s Advertising Audio State of the Nation Report Wave 5 released at IAB’s Audio Summit, shows digital audio and podcast advertising continues to rise in Australia.
 

2021's first regional survey result is released today

Monday 08 March, 2021

Regional radio surveys will resume in 2021 following a hiatus last year with the results for the Western Australian city of Geraldton to be the first to be released on March 9. 
 
25 surveys are  planned for the year with other major centres to be surveyed this year to include Hobart, Darwin, Townsville, Gosford, Sunshine Coast, Toowoomba and Shepparton.
 

Weekly listeners for DAB+ exclusive radio stations climb to 2.35 million: GfK

Tuesday 02 March, 2021

Australia’s DAB+ digital radio-only stations attracted a weekly audience of 2.35 million people in 2020, an increase of 15% from 2.04 million in 2019, according to GfK data released by Commercial Radio Australia.
 
The weekly audience for all DAB+ stations, including AM and FM stations simulcasting on DAB+, reached 4 million*.
 

Radio sees an increase in listening via mobile phones and smart speakers

Monday 15 February, 2021

The commercial radio industry has reported a strong year on year increase in the number of Australians listening to radio on their mobile phones.
 
Nearly 2.5 million people, or 17% of the population in the five metro markets, listened to live and local radio via their phones at some point each week in the December quarter, according to Commercial Radio Australia.
 

Diamantina Media's Betoota Daily joins the Australian Podcast Ranker

Thursday 11 February, 2021

A number of new entities appear in the Triton Digital Podcast Ranker Top 100 this reporting period, including Betoota Daily News Bulletin (Diamantina), It’s A Lot with Abbie Chatfield (Nova), and The Minds of Madness – True Crime Stories (Wondery).

Radio revenue improves in December, but still down by 10.4%

Thursday 21 January, 2021

The Australian commercial radio industry reported an improvement in metropolitan advertising revenue to $168.525 million in the December quarter, following the re-opening of Victoria and a slight improvement in business conditions.
 

Metro commercial radio audience up 2% to 11.1m in 2020

Tuesday 19 January, 2021

The Australian metropolitan commercial radio audience grew by 2% to nearly 11.1 million listeners in 2020, in a year dominated by COVID-19 which saw the number of people listening at home jump by eight per cent to 6.4 million.
 
Commercial Radio Australia’s annual listening summary, based on an average of the five official GfK radio surveys conducted in 2020, shows radio’s cumulative audience reached a record high and has climbed by 10% over the past five years.
 

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