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Commercial Radio Australia

Commercial radio launches largest DAB+ consumer campaign to date

Monday 02 December, 2019

The commercial radio industry has launched a landmark consumer-focused DAB+ digital radio campaign, which highlights that “radio is the ultimate soundtrack to any situation”.
 
The new multimedia marketing campaign is the largest ever DAB+ campaign commissioned by the commercial radio industry since DAB+ services launched in Australia 10 years ago.
 

CRA and AFTRS announce the CRA Podcast Scholarship

Wednesday 06 November, 2019

AFTRS and CRA announced a new scholarship to support a regional student moving to Sydney to study AFTRS’ Graduate Diploma in Radio which covers all aspects of audio including podcasting.
 
The CRA Podcast Scholarship will provide $7,500 in 2020, to support the student’s living expenses and re-location to Sydney plus a 4-week internship at PodcastOne.
 

Commercial radio revenue takes a 10% hit

Tuesday 15 October, 2019

Advertising revenue for metropolitan commercial radio stations plunged by 10.2 percent to $181.432 million in the September quarter of 2019, from $202.109 million a year ago, according to data compiled by Deloitte and released today by CRA.
 
Ad revenue fell in all capital cities, with the largest market, Melbourne, down 8.68% to $59.371 million and Sydney down 11.44% to $55.043 million compared to the same period a year ago.
 

A win for Beyond Blue : Sirens Round 2

Thursday 22 August, 2019
Clemenger BBDO’s Melbourne agency has won Round 2 of the 2020 Siren Awards having secured the single category and overall win for their work on the ad ‘The Loop’ for mental health advocacy group Beyond Blue.
 
The team of Ray Ali and Carlo Mazzarella are the creatives behind the ad, part of an ongoing campaign for Beyond Blue that seeks to help people recognise symptoms of anxiety so they can ‘know when anxiety is talking.’
 

New Radio Alive campaign promotes return on investment

Tuesday 13 August, 2019
Commercial Radio Australia has launched a new marketing campaign to promote the high return on investment of advertising on radio, working with national brands such as ALDI, Koala and Liquorland to remind the industry that marketing delivers results.
 
CRA chief executive officer, Joan Warner, “Advertising works and brands that invest in radio will be rewarded with a strong return on investment. Radio offers broad reach and allows brands to maintain their share of voice.”

DAB+ turns 10 in Australia

Thursday 08 August, 2019
DAB+ was launched 10 years ago promising a unification of the industry, clearer sound, replays and more information.

CRA and GFK release insights into Insurance advertising on radio

Thursday 08 August, 2019

The latest Category report released by GfK and CRA is the Insurance category report, providing media agencies and radio sales teams an overview of some of the additional survey data available to them via Gold Standard software.
 
Key Insights include:

Ad revenue for radio declines in Sydney and Perth

Tuesday 06 August, 2019

Advertising revenue for metropolitan commercial radio stations totalled $209.223 million in the June quarter 2019, according to data compiled by Deloitte and released today by Commercial Radio Australia.
 
The figure reflects a 1.7% decline from the same quarter a year ago and follows a decline of 2.6% or over $5 million in the March quarter.
 

New tool for regional broadcasters delivers more sophisticated data

Wednesday 17 July, 2019

Advertisers targeting consumers in regional Australia will for the first time have access to a new reach and frequency tool for regional radio.
 
The service, launched by Commercial Radio Australia, uses sophisticated modelling and data from more than 80 regional radio surveys conducted in 51 markets to help agencies calculate optimal reach and frequency combinations for their advertising campaigns.
 

2LT marks 80 years broadcasting

Tuesday 02 July, 2019

2LT staff from the 50’s to the present day gathered for a small and informal gathering at Club Lithgow on the weekend to mark 80 years of operation for the station.

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