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Commercial Radio Australia

Radio revenue improves in December, but still down by 10.4%

Thursday 21 January, 2021

The Australian commercial radio industry reported an improvement in metropolitan advertising revenue to $168.525 million in the December quarter, following the re-opening of Victoria and a slight improvement in business conditions.
 

Metro commercial radio audience up 2% to 11.1m in 2020

Tuesday 19 January, 2021

The Australian metropolitan commercial radio audience grew by 2% to nearly 11.1 million listeners in 2020, in a year dominated by COVID-19 which saw the number of people listening at home jump by eight per cent to 6.4 million.
 
Commercial Radio Australia’s annual listening summary, based on an average of the five official GfK radio surveys conducted in 2020, shows radio’s cumulative audience reached a record high and has climbed by 10% over the past five years.
 

BMF's ALDI campaign wins round 4 of the Siren Awards

Wednesday 16 December, 2020

BMF’s Great Fresh Food Migration campaign for ALDI Australia has won Round 4 of the Siren Awards for radio advertising.
 
The whimsical campaign, by creatives Roy Leibowitz and Chris Wilson, imagines the sound of fresh produce migrating to the supermarket to remind consumers the products are Australian-grown and affordable.
 

CRA and GfK will study summer listening habits

Tuesday 15 December, 2020

The commercial radio industry has commissioned GfK to undertake a fourth annual summer listening survey to examine how consumers engage with media and radio over the holiday season.
 
The survey will cover consumers in both metropolitan and regional Australia and will look into how and why audiences stay connected over the warmer months.
 

Radio catch-ups ride high, Thursday's the most popular day for listening: Triton Digital

Monday 14 December, 2020

Thursday is the most popular day of the week to stream or download podcasts, and radio show catch-ups followed by true crime were the most popular categories in 2020, according to insights from the Australian Podcast Ranker, released today by CRA and Triton Digital.
 
Publishers in the ranker delivered more than 420.8 million podcast live streams or downloads from January to the end of November.
 

Meerkats pop up in Round 3 of the Sirens

Tuesday 10 November, 2020

Creative agency Meerkats has won Round 3 of the 2021 Siren Awards, being awarded the overall win for the campaign ‘Beautiful Ningaloo’ for conservation initiative Project Ningaloo, which swept all three categories.

New era for radio advertising as RadioMATRIX briefing portal goes live

Monday 02 November, 2020
The Australian commercial radio industry’s new industry-wide media briefing platform is now live and operational, ushering in a new and easier way to plan and buy radio advertising.
 
The briefing portal is a key part of the industry ad buying platform RadioMATRIX and allows media buyers to log in and brief multiple radio networks on their campaigns once through a single, cloud-based platform.
 

CRA unveils a new era in radio advertising

Tuesday 20 October, 2020

Commercial Radio Australia is aiming to transform the way audio advertising is bought and sold with the roll out of the briefings module of RadioMATRIX in two weeks time.

RadioMATRIX allows media buyers to connect with every commercial station on one powerful platform.
 
The briefings module, developed in conjunction with radio networks and media agencies, provides templates and tools that will drastically reduce the time it takes to create a brief. What once took hours can now be done in minutes.

Revenue down by 28.15% in September, but up on the June quarter

Thursday 15 October, 2020

The effect of the current pandemic on station revenue continues to bite with the latest figures from Deloitte showing a drop of over $51 million in the September quarter.

WorldDAB and ABU have a free webinar on DAB+ this month

Friday 09 October, 2020

WorldDAB and Asia Pacific Broadcasting Union (ABU) are presenting a free DAB+ technical webinar series on Digital Radio Technology-Implementation and Rollout from 20-23 October.

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