Cam Baxter was another Aussie at Radio Days who had some useful insights to share.
 
Coming up with a great content strategy is useless unless you can communicate it. Leadership coach Baxter led a session which urged radio industry leaders to refine their message to a few key points and clearly communicate them in a way that is easy to remember and repeat.
 
In the spirit of Baxter’s key message about being clear, short and to the point, here is the key message from his presentation: