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Beth Rep

Beth Rep: Rantings of a Feminist Radio Announcer

Thursday 28 April, 2016

“Research only tells you what is, not what could be. That’s why we used to refer to it as research and destroy. If you wait for audiences to tell you to change, you will never get change.”

This quote from the brilliant Jane Caro is about the most refreshing and exciting comment I’ve ever read in regards to market research. Just imagine the programming possibilities for commercial radio if a program director took a similar stance.

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