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AudioNET

Ad buying platform RadioMATRIX surpasses 1 billion milestone

Wednesday 05 February, 2020

The commercial radio industry’s advanced ad buying platform RadioMATRIX has processed more than 1 billion items of radio inventory since launch in October 2017, according to figures released by CRA.
 
RadioMATRIX allows buyers to easily connect with every commercial radio station on one powerful platform and is now being used by 190 media agencies to manage radio campaigns running across 360 stations.
 

Radio moves forward with automation #RadioAlive2018

Friday 19 October, 2018

Commercial Radio Australia is moving forward to Phase 2 of an industry wide project to automate and simplify the buying of radio.
 
Phase 1 has resulted in the roll out of the AudioNET automated holding software RadioMATRIX.
 
The industry wide system, live since October 2017 and paperless since July 2018, is now used by 131 advertising agencies and 380 radio stations.
 

The end for manual radio bookings?

Wednesday 11 October, 2017

The next step in the automated radio buying process across the radio and media industry in Australia is now live and operational.

 

"There are almost 7,000 new agency bookings each month that currently agencies and networks collectively spend 126,000 hours per year manually managing. AudioNET’s RadioMATRIX platform will see CRA stations reduce this to just a few minutes per day,” explained AudioNET chief executive officer, Dave Cox.​

New software to make radio more attractive and easier to buy

Sunday 04 December, 2016

Following last week's launch of the RadioApp, CRA has announced another big innovation.

It's the first step in a fully operational all-of-industry’ automated holdings system that will allow advertisers to place ads on 261 stations across Australia directly online.

Australia’s first automated radio holdings software

Thursday 04 August, 2016

AudioNET’s RadioMATRIX is now compatible with the two new traffic systems being adopted by most of Australia’s major radio Networks.

On Tuesday, AudioNET’s RadioMATRIX delivered files from ARN’s new Wide Orbit traffic software into media agencies’ booking and billing systems.

AudioNET CEO Dave Cox says once again, the teamwork and trust between ARN, Australia’s media agencies and RadioMATRIX ensured the changeover went smoothly.

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