ARN’s iHeartPodcast Network Australia has announced a new partnership with the Australian creators of erotic podcast, The Good Bits.
The Good Bits is diverse and sex-positive with each episode telling a different story to inspire desire with fun, flirtation and indulgence and features erotic stories from New York Times bestselling authors Alessandra Torre and Sierra Simone and USA Today bestselling author Stefanie London.
ARN have promoted Lauren Joyce to the newly created role of Chief Strategy & Connections Officer, a role that will also see her join the Executive Leadership Team.
She will lead the innovative evolution to amplify ARN’s commercial and content offering through the creation of mutually beneficial relationships between brands and audiences.
ARN has become the first network in the world, with Coles Express the first advertiser, to run a Dynamic Audio campaign on broadcast radio, delivering a 91% boost in consumer brand love.
The campaign, broadcast across the KIIS and Pure Gold networks in Sydney, Brisbane, Adelaide and Perth, used ARN and technology partner A Million Ads’ proprietary software to create 3875 different versions of the Coles Express commercial.
In late 2019 Jamie Wood hit the 10-year anniversary of working in radio sales and in July, after 11 years atARN, he moved into the position of QLD Sales Director at oOh! Media.
ARN has released new podcast listener data for July with leading podcast technology provider Megaphone.
The data captured from over 800 thousand Australian devices, shows listening on the iHeartPodcast Network is up 31% since before the pandemic (Jan-mid-March v mid-March to July).
The Independent Media Agencies of Australia (IMAA), has launched its first radio advertising campaign in partnership with ARN to promote the benefits of independent media agencies to businesses.
The IMAA was established in February this year as a not-for-profit industry association for the independent media agency industry.
ARN's iHeartPodcastNetworkAustralia and Podular Media have launched an explosive new podcast, No Merger, that explores the fascinating story of the AFL's failed merger in 1996 between Melbourne and Hawthorn.
Shaun Fay is an ex-ARN creative director who now lives in NZ, and this week he has launched his podcast series, AdsS.
For this series Shaun has taken a look the stories behind some successful ad campaigns, beginning with the story of the Indian Newsagent on the Sunshine Coast who had really good parking.
Like others in the radio industry, ARN has been forced to cut costs due to falling advertiser revenues.
According to sources with knowledge of the cuts and who wished to remain anonymous, about 5% of ARN’s workforce, around 25 people, are affected.
An official statement from a spokesperson says: “ARN is making some changes this week to both streamline and strengthen the business due to the effects of COVID-19. As a result, we’re currently in consultation with a small percentage of impacted staff regarding a proposed JobKeeper stand down for the next few months.