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The power of positive advertising

Thursday 19 September, 2019
There has been a lot of focus lately on the success of negative social media campaigns that call out bad behaviour and target advertisers. Alan Jones has been on the receiving end of some of that.
 
Today, at a Cannes Lions advertising awards debrief, hosted by the B&T Breakfast Club, I saw the opposite - the power of positive advertising to bring about change for good.
 

One in three listeners tune into podcasts because they are screenless

Thursday 23 May, 2019

 
Podcast listening was on the rise across the globe in 2018.

Spotify has analysed its stats from last year and found the number of monthly users intentionally listening to podcasts increased by 175%.

A Spotify report on podcast usage on the platform says:
 

Electoral allowances will now not be able to fund radio and tv ads

Friday 05 April, 2019

The Senate has overturned a move by Special Minister of State Alex Hawke to change the regulations that prohibit MPs using their taxpayer-funded office budgets for television and radio ads.

Government authorises more money for radio and tv election ads

Wednesday 27 February, 2019

Radio stations will be getting more revenue from election ads this year with the Morrison government allowing millions of dollars to be spent on television and radio advertising for the first time.

Special Minister of State Alex Hawke has overturned regulations that prohibit MPs using their taxpayer-funded office budgets for television and radio ads.

The move, which takes effect immediately, is aimed to "enable regional and rural MPs to communicate with voters more fairly."

Compliance essential but ACMA should not inhibit legitimate station operations: Jon Bisset

Friday 26 October, 2018

The CBAA has told radioinfo it is aware that the ACMA has contacted a number of stations around Australia regarding their representation of their station’s sponsorship opportunities as advertising.

Top three new brands and spot placements on radio

Friday 23 March, 2018

'Quality Schools' was the most played New Brand of the year so far with 5,882 spots played across 50 stations.

Top 5 exclusive brands advertising in each market

Wednesday 25 October, 2017

This week Aircheck has been looking at the Top 5 Brands exclusive to market on radio in Sydney, Melbourne, Brisbane, Gold Coast, Adelaide, Perth, Central Coast/Newcastle and Geelong, between 6am - 6pm Monday-Friday, for the last four weeks. 

The top brand exclusively on air in Sydney is Gerard Malouf & Partners (GMP) with 246 spots aired in the last four weeks. During this time, 94 of those spots were on 2CH, followed by Talking Lifestyle 954 airing 72 spots.

News-Jacking goes Audio as Eardrum launches EarTrigger

Friday 01 September, 2017

Australian brands and local government departments will now be able to react faster to events, trends and breaking news stories. 

EarTrigger, a new service launched this week by audio specialist agency Eardrum, allows advertisers to piggy-back topical stories with a radio or music streaming campaign, created and broadcast nationally within 24 hours. 

Top 10 brands advertising in radio and television

Wednesday 31 May, 2017

With State of Origin Game 1 tonight, AirCheck has compared the Top 10 Brands in New South Wales and Queensland.

Harvey Norman was the Top Brand in New South Wales in the last 7 days with 2,395 instances, and it came second in Queensland.

National Tiles took out the top spot in Queensland with 826 instances.

Cardiff Toyota was the eighth top brand in NSW despite airing all 312 spots only on Newcastle stations.

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