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Advertise to people who have money... talk radio

Thursday 09 July, 2020
Incoming 3AW breakfast presenter and advertising executive Russel Howcroft has told a virtual presentation at The Big Ideas Store:

“If you’re not advertising on talk radio you are missing out on a lot of wealth. Average household wealth for older talk radio listeners is $1.2 million. They have money. Advertise to people who have money.”

Don’t slash your marketing budget during the pandemic: Effectiveness study

Thursday 18 June, 2020

In an online seminar for advertisers and marketers, two of the world’s leading authorities on advertising effectiveness, Rob Brittain and Peter Field explained the findings of their major new report  AUNZ Advertising Effectiveness Rules - Winning or Losing in a Recession.

The seminar was presented by The Communications Councils of Australia and New Zealand, with support from LinkedIn. It is the first study to examine the implications of COVID-19 and the impending recession for the advertising industry on both sides of the Tasman.

To build brand love you need brand safety

Thursday 18 June, 2020

Over the past few months of lockdown, audiences have been forming new consumption habits.

As advertisers adapt to the changes, a new report from GroupM reminds marketers and advertisers to remember brand safety.

We examine the report and also talk to SCA CEO Grant Blackley about brand safety.

A brand safe environment is "critical for all advertisers," according to Blackley.

Ad demand increasing, staff give some WFH time to charity: Nova's Peter Colosimo

Wednesday 03 June, 2020

NOVA Entertainment was quick to implement altered working from home arrangements for the majority of staff as a result of Richard Wilkins’ early positive COVID-19 test.

Steve Ahern zooms in to NOVA Entertainment’s Group General Manager Peter Colosimo to find out how the network is handling remote working and its plans for returning to the office environment. He also discovers how the Jobkeeper program has allowed staff with excess capacity to spend time volunteering their time to help the community.
 

The power of positive advertising

Thursday 19 September, 2019
There has been a lot of focus lately on the success of negative social media campaigns that call out bad behaviour and target advertisers. Alan Jones has been on the receiving end of some of that.
 
Today, at a Cannes Lions advertising awards debrief, hosted by the B&T Breakfast Club, I saw the opposite - the power of positive advertising to bring about change for good.
 

One in three listeners tune into podcasts because they are screenless

Thursday 23 May, 2019

 
Podcast listening was on the rise across the globe in 2018.

Spotify has analysed its stats from last year and found the number of monthly users intentionally listening to podcasts increased by 175%.

A Spotify report on podcast usage on the platform says:
 

Electoral allowances will now not be able to fund radio and tv ads

Friday 05 April, 2019

The Senate has overturned a move by Special Minister of State Alex Hawke to change the regulations that prohibit MPs using their taxpayer-funded office budgets for television and radio ads.

Government authorises more money for radio and tv election ads

Wednesday 27 February, 2019

Radio stations will be getting more revenue from election ads this year with the Morrison government allowing millions of dollars to be spent on television and radio advertising for the first time.

Special Minister of State Alex Hawke has overturned regulations that prohibit MPs using their taxpayer-funded office budgets for television and radio ads.

The move, which takes effect immediately, is aimed to "enable regional and rural MPs to communicate with voters more fairly."

Compliance essential but ACMA should not inhibit legitimate station operations: Jon Bisset

Friday 26 October, 2018

The CBAA has told radioinfo it is aware that the ACMA has contacted a number of stations around Australia regarding their representation of their station’s sponsorship opportunities as advertising.

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