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Ad spending

Regional markets’ ability to grow brands seems to have been forgotten: SCA's Grant Blackley

Wednesday 04 July, 2018

Southern Cross Austereo CEO Grant Blackley has been championing regional media advertising for some time, especially compared with digital and social media (see our previous reports).

Advertising growth predictions from ZenithOptimedia

Wednesday 18 June, 2014

In its latest media advertising forecast, ZenithOptimedia predicts global ad expenditure will grow by 5.5% in 2014, reaching US$537 billion by the end of the year.
 

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