What is ahead for ABC Radio in 2016?
In 2015 ABC Radio consolidated its new structure, following the creation of ABC Regional and the subsequent move of more than 40 regional radio stations into that division. This year will be all about finding new audiences, across all platforms and networks, and being smarter about the ways in which ABC Radio engages with them.
In this article for radioinfo, Director of ABC Radio, Michael Mason, outlines his priorities for the division in the year ahead.