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ABC Classic FM

​ABC Classic FM’s new imaging uses presenters’ DNA

Monday 24 February, 2014
ABC Classic FM have partnered with Eardrum, the radio and audio specialist agency, to create musical compositions based on the DNA of the network’s presenters.
 
Using the presenters’ genetic attributes and musical influences, composer Bruce Heald has created unique personal scores. ABC Classic FM will broadcast these original themes, performed by the Australian Chamber Orchestra in the coming weeks, giving listeners a special glimpse into the lives of their favourite presenters.
 

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