96FM breakfast host Dean Clairs has been appointed as the official brand ambassador for WA airconditioining company Ford & Doonan.

Ford & Doonan’s WA marketing efforts have been looking for a suitable brand ambassador for some time who “represents the values of the brand with a strong WA connection.”

“Dean has been a voice on WA’s radio networks for over 35 years, and is as local as us,” said Ford & Doonan’s Marketing Manager, Christian Ford.

“Dean encompasses so many of our company values, from doing things the right way the first time, to maintaining a consistent image to the public eye. We look forward to working with Dean for many years to come and our entire franchise network are excited for the opportunities this will bring.”  

The ambassador journey was a group effort between Ford & Doonan, agency Media Today and Gary Roberts, Managing Director for 96FM.

Dean Clairs is “thrilled to be joining the Ford and Doonan team in 2021 in the role of Brand Ambassador. Ford and Doonan have proven themselves to be a great organisation for such a long period of time I didn’t need to think twice about teaming with them. As a proud West Aussie I’m looking forward to getting involved with the entire franchise network.”