The BrainsTrust | radioinfo.com.au

The BrainsTrust Answers to your questions from today's Radio Industry Leaders

Adam Lang
CEO
Fairfax Radio Network
Brad McNally
Program Director
96FM
Chris Scaddan
Manager triple j
Craig Bruce
Head of Content
SCA
Deborah Clay
Sydney News Director
Southern Cross Austereo
Duncan Campbell
Network Program Director ARN
Emma Elsom
Program Director
Mixx 101.3 FM 3WM
Guy Dobson
Chief Content Officer SCA
Jeremy Simpson
General Manager
SCA Sydney
John Patkin
Consultant
Ergon House
Mike Perso
Announcer
smoothfm 91.5
Paul Jackson
Network Program Director
Nova Entertainment
Ralph van Dijk
Creative Director
EARDRUM
Wendy Gee
General Manager
Wave 96.5FM

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Latest Question

On August 1, Calgary Top 40 station AMP Radio became the first station in the world to switch to the new QuickHitz format. Developed by Vancouver-based SpakNet Communications, QuickHitz whittles songs down to half their length, so twice as many can be crammed into an hour. http://themoderatevoice.com/197900/197900/comment-page-1/
 
So far, listener and artist response has been brutal, but survey results may prove different. What do you think? Is shortening songs a legitimate programming tool? If so, by what method, by how much and in what circumstance would you do it (i.e. what target market and format)?

Responses

Brad McNally

As a Canadian, I am pretty proud of radio up there, having spent a good part of my career working there.
But this I find pretty dumb and embarrassing.
Call me old school, but yes it's messing with the artists art. And its not a new idea, Radio Luxembourg did this in the 60's, and I believe its been done here in the 90's.
Top 40 songs are usually 3 minutes  long - I can sit through that, if the station is compelling in other ways.
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