On August 1, Calgary Top 40 station AMP Radio became the first station in the world to switch to the new QuickHitz format. Developed by Vancouver-based SpakNet Communications, QuickHitz whittles songs down to half their length, so twice as many can be crammed into an hour. http://themoderatevoice.com/197900/197900/comment-page-1/
So far, listener and artist response has been brutal, but survey results may prove different. What do you think? Is shortening songs a legitimate programming tool? If so, by what method, by how much and in what circumstance would you do it (i.e. what target market and format)?