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Selling Radio

Throw out "throw in".

"We're just going to "throw in" these 10 free spots per week." "We're just going to "throw in" a weather sponsorship." Notice how the use of "just" and "throw in" diminishes the importance of what we are giving to our clients?  "Throw in" implies little thought and less value.

Another set of "word whiskers"  I...

17 December 2012

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