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Radio Tomorrow with James Cridland

How important is a local radio station name?

Radio Tomorrow with James Cridland

The biggest commercial radio group in Australia, Southern Cross Austereo, is doing something courageous in December - changing the names of 59 radio stations.

Australian station names are, to this Brit, a strange mix of heritage callsigns. There’s been a “2GZ” in New South Wales since 1935. “3BO” has broadcast in Victoria since 1931. But, from mid-December, they’ll be called “TripleM”, as will 29...

03 October 2016

Radio in smartphones to get better

Radio Tomorrow with James Cridland

Smartphones contain a lot of technology: and developers have access to most of it.

If you’re a mobile phone app developer, you can check the GPS chip for details of where your user is, for example - so Google Maps can tell you where you are, or your news app can give you local information.

There are temperature sensors, altimeters and all kinds of things inside your mobile phone. If you...

25 September 2016

Should radio be Live and Local or Real and Relevant?

Radio Tomorrow with James Cridland

I read a blog post recently saying that radio needs to be live or else it isn’t, really, radio. It reminded me of others who’ve said the same thing - that live is the essence of great radio.

They’re wrong. And here’s why.

Firstly, radio isn't live. Yes, this is slightly pedantic, but actually, radio has a delay on every single platform you listen to - from FM's near-instantaneous transmission to DAB or...

18 September 2016

Data, data everywhere: how much do we use?

Radio Tomorrow with James Cridland

It turns out that Pandora has a "data journalist". She's called Liv, and she writes in AdWeek this month about the data stories she's seen on the platform.

It's interesting noticing the differences. Pandora thrives on the long-tail: music that is "ignored on...

11 September 2016

Radio listeners deserve a little respect

Radio Tomorrow with James Cridland

One item of debate in the US radio industry is a fake regular caller - Dwayne from Swedesboro, who used to call into a radio station almost every day. Dwayne didn’t exist. He was a character dreamt up and played by a producer of the show, though the presenter...

04 September 2016

Podcasts stats: what we know (a follow-up)

Radio Tomorrow with James Cridland

In July, I posted a piece about how much we don’t know about podcast stats. Today I wanted to write about the iTunes podcast chart: because it isn’t a chart, and not nearly enough people know that. But before I do, a few points from the last time I wrote about this.

As a result of my earlier piece,...

28 August 2016

AM Radio - Does It Have A Future?

Radio Tomorrow with James Cridland

In the Coachella Valley in California, two AM radio stations have just shut down: KPSI and KWXY. The closure came with a two-hour special program, looking back at the history of the station.


21 August 2016

Radio internet listening - hit, or myth?

Radio Tomorrow with James Cridland

In a piece in The Guardian over the weekend, former radio presenter turned podcaster Scroobius Pip says, of a meeting with US podcaster Joe Regan:

At the time, I had a radio show on Xfm, which went on to win two Sony awards. Joe asked: “Why do you work for someone else?” I...

14 August 2016

A radio sales tactic your station must try!

The radio ads targeted to just one person

Radio Tomorrow with James Cridland

Sometimes it’s easy to forget that radio, as an advertising medium, works really well. Really well. People listen to what’s on the radio - even advertising messages.

You might remember a few radio ads for radio itself. Most of them I’ve ever heard are either talking about the “theatre of the mind” (not very interesting to a would-be advertiser), or use...

07 August 2016

On losing your voice

Radio Tomorrow with James Cridland

Talking for a living, whether you’re on the radio or off it, needs one thing: a voice.

When I woke up on Saturday morning with a sore throat, I reckoned something was probably up. A quick trip to the pharmacy gave me enough strange throat lozenges to get through a 75-minute speech - just - but that was probably pushing things too far. By the time I’d slinked away from the conference later that day, my voice...

31 July 2016


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