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Radio Tomorrow with James Cridland

Why it’s time to cosy up to your research folk

Radio Tomorrow with James Cridland

There’s a point during some of my presentations where I show how people are listening to the radio. “So, “ I normally say, looking at figures for the UK or Australia... “most listening to the radio is to AM/FM, right? What the next most listened-to? Radio through the TV… radio through a DAB+ radio … or the internet?”

I get people to put their hands up for each. It’s relatively...

07 November 2017

The Main Studio Rule - U.S. radio’s biggest opportunity in years

Radio Tomorrow with James Cridland

There’s change in the air - literally - in the US, the world’s biggest radio market.

SInce 1934, the FCC has had a rule that a radio station must have a main studio within its transmission area, and must also have a “meaningful management and staff presence”, which means full-time staff during business hours.

The FCC have just voted to eliminate this rule. As a local radio station, you now...

30 October 2017

What should go in your top-of-hour ident to make people listen longer

Radio Tomorrow with James Cridland

Chances are, if you’re involved in a radio station, you’ll be available in a few different ways. Perhaps on FM, online, in an app, or in other ways.

We make stations available in different ways to attract more audience, and encourage trial.

All the research I’ve ever seen appears to show that a mobile phone is used as a radio “for when you can’t get to a radio”. Online streaming does really well in the...

24 October 2017

The gems in a side-room at a radio conference

Radio Tomorrow with James Cridland

At Radio Alive, the newly-rebranded radio conference in Australia the other week, I sat through some well-produced discussions in the main room. Some very high quality speakers covered many areas of Australian radio, including much discussion about advertising, branding and commercial content.

These discussions are great to have: they bring advertising agencies and others to...

22 October 2017

Voice-tracking: wrong for radio?

Radio Tomorrow with James Cridland

“What do you think of voice-tracking?” came a voice in Q&A after one of my presentations in New Zealand.

The question came from a man wearing a t-shirt. The t-shirt was black, with a community radio logo on the front, and on the back, in bright white capital letters: “CORPORATE RADIO STILL SUCKS”.

Voice-tracking has a bad reputation; and I can understand why. It’s been used, in many...

15 October 2017

A visit to Q Radio in Northern Ireland

Radio Tomorrow with James Cridland

Belfast in Northern Ireland is a city of regeneration and investment. I walked from the train station into the city, noting new buildings and renovated ones. The city appears to be a prosperous place. New brands have poured into the city in recent years.

There’s another new brand in Belfast: and I was on my way to see them. Q Radio has been broadcasting across parts of Northern Ireland...

08 October 2017

The UK’s slow road to AM/FM switchoff

Radio Tomorrow with James Cridland

The UK “Minister for Digital”, Matt Hancock, delivered a video address in last week’s “Drive to Digital” conference in London.

The conference is organised by Digital Radio UK, the lobbying group working for DAB digital radio in the UK. DAB is free-to-air broadcast radio through an antenna, much like FM but only digital. It offers listeners far greater choice, removes the...

02 October 2017

Next Radio conference - watch the whole thing

Radio Tomorrow with James Cridland

Last Monday I was at Next Radio, the radio ideas conference, in London. It’s something that Matt Deegan and I have run for the last seven years: a place where incredible people come together and speak about the radio and audio industry.

So, that’s why this column will be quite short this week: because I’ve been on aeroplanes and in hotel rooms tapping away at Keynote...

24 September 2017

Redefining Radio

Radio Tomorrow with James Cridland

Last week, I was in Sydney in Australia for the Australian Podcast Conference, OzPod, which was an enjoyable experience. Lots of independent podcasters, rubbing shoulders with folks from the Australian ABC who announced that morning a $1m fund for podcasters.

I was doing an overview of podcasting over the last twelve months. This was a job that was relatively simple last year - take some UK and US...

17 September 2017

Cridland lets fly at ‘that’ US radio report

Radio Tomorrow with James Cridland
 

The biggest news this week is a master of doom-mongery, "New Report Shows Why Radio Must Adapt to Digital Age". You’ve probably seen it - it’s been copied and shared on social media a fair bit, particularly being highlighted by those who delight in being rude about the current US radio operators.

In...

10 September 2017

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