Radio Tomorrow with James Cridland | Page 4 | radioinfo

Radio Tomorrow with James Cridland

Google Podcasts - friend or foe to radio?

Radio Tomorrow with James Cridland

The radio industry has been slowly incorporating podcasting into its mix: both as a useful way of promoting some of our key talent, and increasingly as a way to get closer to clients by producing branded podcasts for them. Increasingly, sales teams are representing podcast networks as well as radio stations.

Last week, we were handed a gift from Google: as the search giant finally got into podcasting in a big...

25 June 2018

The next step for personalised radio

Radio Tomorrow with James Cridland

Jamie Dupree is a radio reporter with Cox Media Group in the US, for WSB: and two years ago he lost his voice.

As a story on the BBC will tell you… he’s got it back. Kind of. A company based in Scotland has sampled his voice from a set of recordings: and he’s now back filing full reports for the company with the aid of voice...

18 June 2018

Learning radio’s future from NPR

Radio Tomorrow with James Cridland

NPR’s audience is up.

“The average weekly broadcast audiences of the top 20 NPR member stations continue to grow — from 8.7 million in 2015 to 11.2 million last year”, says...

11 June 2018

Are we moving to an all-IP media future?

Radio Tomorrow with James Cridland

“We believe that the days when all media will be distributed over the internet are not too far away.”

Those are the words of the BBC’s Chief Technology and Product Officer, the very nice Matthew Postgate, who made a long speech which the BBC has reproduced on its press site. Digital TV Europe excitedly reported...

04 June 2018

What is a radio, anyway?

And what’s a smart speaker?

Radio Tomorrow with James Cridland

I rather like this tweet, from the UK industry group Radiocentre, which does a very good job of explaining radio’s multiplatform nature.

It’s a succinctly made point; and highlights a failing...

28 May 2018

Counting radio’s core listeners
Radio Tomorrow with James Cridland

Whenever I speak to companies or students about how we consume linear radio, it comes as a big surprise to them that internet radio listening is so small.

Three pieces of research came out last week highlighting this.

In the UK, RAJAR knocked on nearly 25,000 doors, and asked them a bunch of questions about their radio listening. That gets the quarterly radio ratings for the...

21 May 2018

Can a top 10 place on the Apple Podcast Chart be bought?

Placings on Apple's Podcast Chart can be bought says James Cridland

A company called Podcast Influencer promises to get your podcast into the iTunes Top 10 for $15,000 per month.

Podnews has seen multiple...

21 May 2018

The MIDAS touch - RAJAR’s behavioural radio research
Radio Tomorrow with James Cridland

Every quarter, RAJAR - the UK’s audio measurement company - releases a little piece of research called MIDAS. It probably stands for something, I don’t know; but it’s a robust piece of research that measures all kinds of interesting things.

Here’s the new MIDAS Spring 2018 study (which, for Australians reading this,...

07 May 2018

Digital radio brings tight targeting and happy listeners

Radio Tomorrow with James Cridland

One of the benefits of digital platforms is that you can launch new, niche radio stations there.

My daughter goes to sleep listening to a children’s radio station on her digital radio, as one example. The programming from Kinderling Kids Radio, from Sydney, is safe and age-appropriate - and successfully relaxes her for a good night’s rest...

29 April 2018

Will podcasting eat radio?

Radio Tomorrow with James Cridland

Last week saw Edison Research release its latest Podcast Consumer data. It’s a good piece of research that is the most quoted data about podcasting. With over ten years of data, it’s also a good tool to help watch trends.

As part of ​the data release​, Edison Research published an updated Share of Ear study, which shows the amount of audio that Americans put in their ears. Radio is 58% of all audio (AM/FM/...

23 April 2018


radioinfo ABN: 87 004 005 109  P O Box 6430 North Ryde NSW 2113 Australia.  |  All content © 2012. All Rights Reserved.