Radio Tomorrow with James Cridland | radioinfo.com.au

Radio Tomorrow with James Cridland

Radio internet listening - hit, or myth?

Radio Tomorrow with James Cridland

In a piece in The Guardian over the weekend, former radio presenter turned podcaster Scroobius Pip says, of a meeting with US podcaster Joe Regan:

At the time, I had a radio show on Xfm, which went on to win two Sony awards. Joe asked: “Why do you work for someone else?” I...

14 August 2016

A radio sales tactic your station must try!

The radio ads targeted to just one person

Radio Tomorrow with James Cridland

Sometimes it’s easy to forget that radio, as an advertising medium, works really well. Really well. People listen to what’s on the radio - even advertising messages.

You might remember a few radio ads for radio itself. Most of them I’ve ever heard are either talking about the “theatre of the mind” (not very interesting to a would-be advertiser), or use...

07 August 2016

On losing your voice

Radio Tomorrow with James Cridland

Talking for a living, whether you’re on the radio or off it, needs one thing: a voice.

When I woke up on Saturday morning with a sore throat, I reckoned something was probably up. A quick trip to the pharmacy gave me enough strange throat lozenges to get through a 75-minute speech - just - but that was probably pushing things too far. By the time I’d slinked away from the conference later that day, my voice...

31 July 2016

Why doesn’t your station name include the word ‘radio’?
 

Radio Tomorrow with James Cridland

This week, "BBC London 94.9", the local radio station for London previously known as BBC LDN,...

06 October 2015

UK's new station shows future is in transmitters, not online: Cridland

Radio Tomorrow with James Cridland

 
Radio X is a new, national rock/alternative radio station (FM in London...

06 October 2015

Cridland: Personalisation for broadcast radio
 

Radio Tomorrow with James Cridland

Earlier this week was ...

06 October 2015

AM radio - dead in Europe?

Radio Tomorrow with James Cridland

Something that surprises many visitors to North America or Australia is the amount...

06 October 2015

A radio conference with its own station? That I'd like to hear!

Radio Tomorrow with James Cridland

Radio conferences - I’m running one ...

06 October 2015

Expat radio stations: still thriving, despite the internet
Radio Tomorrow with James Cridland

If you speak English but you’re in a foreign country for work, the answer’s obvious...

06 October 2015

Want ratings success? The older alternative...

Radio Tomorrow with James Cridland

Interesting times in Australia, where ...

06 October 2015

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