Radio Tomorrow with James Cridland | Page 4 | radioinfo

Radio Tomorrow with James Cridland

Is radio dead? This futurist thinks so

Radio Tomorrow with James Cridland


Ben Hammersley is a very clever man. He’s a “futurist”, and sports a very fine Victorian bushy moustache and some fancy arm tattoos. He writes for Wired magazine and The Guardian. The word “hipster” might have been coined for him; but then, he coined the word “podcast”, which is quite a claim to fame.

He spoke at Radiodays Europe this year in Vienna. Radiodays is a...

26 March 2018

The Norwegian experiment: switching off FM

Radio Tomorrow with James Cridland

This week, I’m in the cold and snowy environment of Vienna in Austria, at the world’s largest radio conference, Radiodays Europe. 1,600 delegates (according to a pull-up poster and they never lie) are here.

Last Sunday I moderated a special workshop on the Norwegian decision last year to switch off FM. They’ve now done that for all national (and many local) radio stations, and, by market share, 95% of all radio...

20 March 2018

Digital-first radio

Radio Tomorrow with James Cridland

It was great to see recently a story about Andover Radio, which is going on-air next month in the South of England.

The story, in the Earshot radio production blog, highlights how this radio station is...

12 March 2018

We can learn much from Radio in Europe

Radio Tomorrow with James Cridland

In a few weeks, I’ll be at Radiodays Europe, the meeting-place for radio. It’ll be happening in Vienna in Austria, home of lots of beautiful old buildings and some quite forward-thinking radio stations, including the excellent Kronehit.

Last year, I saw a lot of interesting speakers. One of the things that I enjoy about Radiodays Europe is that you get to...

06 March 2018

Is your radio station website HTTPS? And should you care?

Radio Tomorrow with James Cridland

Occasionally, this column goes deep into tech, and this is one of those weeks. Apologies in advance, but I think it’s worth it.

Sitting in a coffee shop a few years ago, I was working on a website of mine. Looking at the website, I saw the ads looked a little different. Hmm, I thought. I wonder why.

It turned out that the coffee shop’s wifi was replacing the normal ad code that...

27 February 2018

Death by a thousand transmitters
Radio Tomorrow with James Cridland

Absolute Radio in the UK is one of the three “Independent National Radio” stations that were launched in the early 1990s. It’s a national radio station, as you’d guess from the name: but it’s national on AM.

AM Radio in Europe is different from the US: not least, because stations are spaced 9kHz apart rather than the US’s 10kHz. This means that you can fit twelve more stations on the AM band; but also...

19 February 2018

The UK: almost ready to turn off FM?

Radio Tomorrow with James Cridland

Across Europe, they’ve been busy switching off AM, and the switchoff of FM is getting closer for one of the largest European countries.

New figures from RAJAR, the UK’s radio research company, came out last week. They revealed that 49.9% of all radio listening is to...

12 February 2018

Broadcast radio - are data-driven ads the future?

Radio Tomorrow with James Cridland

Back in the mid 1990s, I was doing the afternoon drive shift on a radio station. The only computer in the studio was my little personal organiser, which I used to tap notes out on; otherwise, the songs were played off CD and vinyl, jingles and ads were played using cartridges.

I can still remember a big red note written on top of my paper ad log. An enterprising local advertiser had...

05 February 2018

They say young people don’t listen to the radio

Radio Tomorrow with James Cridland

Young people are falling out of love with radio.

How do you know? You just have to ask a random guy you meet at the pub. He’ll tell you that his friend’s son doesn’t listen to the radio, and, by extrapolation, no young people in the entire world listen to the radio. You can take this knowledge back to your workplace and comfortably tell other people that young...

29 January 2018

How are people listening to audio in 2018?

Radio Tomorrow with James Cridland

Last week, we saw two sets of brilliant research made available to radio people.

The first was from the UK - the audio measurement company RAJAR released their quarterly MIDAS research for Winter 2017. MIDAS stands for “Measurement of Internet Delivered Audio Services”, and this piece of additional research...

18 January 2018


Job market carousel

radioinfo ABN: 87 004 005 109  P O Box 6430 North Ryde NSW 2113 Australia.  |  All content © 2012. All Rights Reserved.