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Radio Tomorrow with James Cridland

Can a top 10 place on the Apple Podcast Chart be bought?

Placings on Apple's Podcast Chart can be bought says James Cridland

A company called Podcast Influencer promises to get your podcast into the iTunes Top 10 for $15,000 per month.

Podnews has seen multiple...

21 May 2018

The MIDAS touch - RAJAR’s behavioural radio research
Radio Tomorrow with James Cridland

Every quarter, RAJAR - the UK’s audio measurement company - releases a little piece of research called MIDAS. It probably stands for something, I don’t know; but it’s a robust piece of research that measures all kinds of interesting things.

Here’s the new MIDAS Spring 2018 study (which, for Australians reading this,...

07 May 2018

Digital radio brings tight targeting and happy listeners

Radio Tomorrow with James Cridland

One of the benefits of digital platforms is that you can launch new, niche radio stations there.

My daughter goes to sleep listening to a children’s radio station on her digital radio, as one example. The programming from Kinderling Kids Radio, from Sydney, is safe and age-appropriate - and successfully relaxes her for a good night’s rest...

29 April 2018

Will podcasting eat radio?

Radio Tomorrow with James Cridland

Last week saw Edison Research release its latest Podcast Consumer data. It’s a good piece of research that is the most quoted data about podcasting. With over ten years of data, it’s also a good tool to help watch trends.

As part of ​the data release​, Edison Research published an updated Share of Ear study, which shows the amount of audio that Americans put in their ears. Radio is 58% of all audio (AM/FM/...

23 April 2018

Radio station swag - what works?

Radio Tomorrow with James Cridland

Last week I got a nice thing through the post. It’s a very small piece of plastic with a tiny logo on it. The cardboard it’s attached to says that it’s a webcam cover, and it appeared as if by magic the week after the big Facebook furore about privacy.

(As an aside: Mark Zuckerberg might have a strange attitude towards privacy, but even HE...

09 April 2018

Live radio is lazy radio

Radio Tomorrow with James Cridland

There’s nothing more enjoyable than doing live radio.

There’s the adrenaline of knowing that what you’re saying is going straight into your listeners’ ears: no filter, no second-chances. Fluff a little, and you’ve got to just plough on regardless.

There’s a thrill - if you can do it - of off-air monitoring in your headphones: the effect of the Optimod on your voice, particularly the crackle...

02 April 2018

Is radio dead? This futurist thinks so

Radio Tomorrow with James Cridland


Ben Hammersley is a very clever man. He’s a “futurist”, and sports a very fine Victorian bushy moustache and some fancy arm tattoos. He writes for Wired magazine and The Guardian. The word “hipster” might have been coined for him; but then, he coined the word “podcast”, which is quite a claim to fame.

He spoke at Radiodays Europe this year in Vienna. Radiodays is a...

26 March 2018

The Norwegian experiment: switching off FM

Radio Tomorrow with James Cridland

This week, I’m in the cold and snowy environment of Vienna in Austria, at the world’s largest radio conference, Radiodays Europe. 1,600 delegates (according to a pull-up poster and they never lie) are here.

Last Sunday I moderated a special workshop on the Norwegian decision last year to switch off FM. They’ve now done that for all national (and many local) radio stations, and, by market share, 95% of all radio...

20 March 2018

Digital-first radio

Radio Tomorrow with James Cridland

It was great to see recently a story about Andover Radio, which is going on-air next month in the South of England.

The story, in the Earshot radio production blog, highlights how this radio station is...

12 March 2018

We can learn much from Radio in Europe

Radio Tomorrow with James Cridland

In a few weeks, I’ll be at Radiodays Europe, the meeting-place for radio. It’ll be happening in Vienna in Austria, home of lots of beautiful old buildings and some quite forward-thinking radio stations, including the excellent Kronehit.

Last year, I saw a lot of interesting speakers. One of the things that I enjoy about Radiodays Europe is that you get to...

06 March 2018

Is your radio station website HTTPS? And should you care?

Radio Tomorrow with James Cridland

Occasionally, this column goes deep into tech, and this is one of those weeks. Apologies in advance, but I think it’s worth it.

Sitting in a coffee shop a few years ago, I was working on a website of mine. Looking at the website, I saw the ads looked a little different. Hmm, I thought. I wonder why.

It turned out that the coffee shop’s wifi was replacing the normal ad code that...

27 February 2018

Death by a thousand transmitters
Radio Tomorrow with James Cridland

Absolute Radio in the UK is one of the three “Independent National Radio” stations that were launched in the early 1990s. It’s a national radio station, as you’d guess from the name: but it’s national on AM.

AM Radio in Europe is different from the US: not least, because stations are spaced 9kHz apart rather than the US’s 10kHz. This means that you can fit twelve more stations on the AM band; but also...

19 February 2018

The UK: almost ready to turn off FM?

Radio Tomorrow with James Cridland

Across Europe, they’ve been busy switching off AM, and the switchoff of FM is getting closer for one of the largest European countries.

New figures from RAJAR, the UK’s radio research company, came out last week. They revealed that 49.9% of all radio listening is to...

12 February 2018

Broadcast radio - are data-driven ads the future?

Radio Tomorrow with James Cridland

Back in the mid 1990s, I was doing the afternoon drive shift on a radio station. The only computer in the studio was my little personal organiser, which I used to tap notes out on; otherwise, the songs were played off CD and vinyl, jingles and ads were played using cartridges.

I can still remember a big red note written on top of my paper ad log. An enterprising local advertiser had...

05 February 2018

They say young people don’t listen to the radio

Radio Tomorrow with James Cridland

Young people are falling out of love with radio.

How do you know? You just have to ask a random guy you meet at the pub. He’ll tell you that his friend’s son doesn’t listen to the radio, and, by extrapolation, no young people in the entire world listen to the radio. You can take this knowledge back to your workplace and comfortably tell other people that young...

29 January 2018

How are people listening to audio in 2018?

Radio Tomorrow with James Cridland

Last week, we saw two sets of brilliant research made available to radio people.

The first was from the UK - the audio measurement company RAJAR released their quarterly MIDAS research for Winter 2017. MIDAS stands for “Measurement of Internet Delivered Audio Services”, and this piece of additional research...

18 January 2018

The Brits are switching off AM - should we panic?

Radio Tomorrow with James Cridland

This month will be another month of headlines about the end of radio - and this time it’ll be the British you can blame.

You’ll be familiar with the end of radio. All last year we heard about Norway, who has switched off FM broadcasting for almost all stations, replacing it with DAB+.

This time, the British are doing their best to give the press...

11 January 2018

Australian radio’s christmas-time sabotage

Radio Tomorrow with James Cridland, originally from the UK, now living in Australia


Ah, Christmas time is here again.

Christmas is mostly baffling to me.

Part of that bafflement comes from the weather. The Christmas songs on the radio are full of snow and cold; yet I’m sitting in 32-degree Brisbane heat at the moment in shorts and a t-shirt, wondering whether I ought to bite the bullet and turn the air...

20 December 2017

Presenters and blogs: make it stop

Radio Tomorrow with James Cridland

I’ve worked with a ton of radio presenters over the past 28 years, and if I was going to make a general observation about them, it’s that they’re great at being radio presenters - the whole talking and communicating thing, they do that.

Few of them, however, are particularly brilliant at writing.

Now, that’s not to take away from those that are. There are a few presenters that can...

11 December 2017

The value of FM licences is decreasing. Here’s why it doesn’t matter

Radio Tomorrow with James Cridland

The big news in London is that there are going to be two new talk radio stations shortly - CitiTalk and CitiSport. The station is looking for a programme director, on-air talent and...

06 December 2017


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