SCA has appointed Jacqui Hoban as the Head of Events for SCA.
 
Jacqui will take on this newly created role, working across marketing and content, sales, the Studio and promotions to drive and execute a national events strategy.
 
The importance of events and their role for SCA is becoming increasingly important as the business seeks to increase monetization of its events including the World Famous Rooftop, establish our new national Hit and Triple M radio brands, and leverage our leading content and increasing number of partnerships.
 
Jacqui is an accomplished Senior Executive with over 15 years’ experience in delivering world class events across a variety of local, national and international events.
 
Having worked with national and state governing sporting bodies she has established expertise and sound knowledge across the events, sports and entertainment industries.   Most recently, she has been at the Football Federation of Australia, culminating as their Head of Events since 2007. 

SCA’s Chief Creative Officer said, “SCA is fortunate to have an executive of Jacqui’s caliber.  Her depth of experience and expertise to lead our Events strategy and execution is a wonderful addition to the SCA team.”
Jacqui said “I’m incredibly excited to be joining Southern Cross Austereo.  I look forward to working with the management team and SCA staff to deliver a wide range of events and drive the national events strategy for the business.

“Southern Cross Austereo is an industry leader and it is fantastic to have the opportunity to bring what I have learned over my career to this new role.”

Jacqui will start her positon at the end of February 2017 based in Sydney.  She will report to Guy Dobson.