Our network and city by city analysis.
Networks
ARN
The survey giveth and the survey taketh away. We doubt that folk at WS-FM will be too amused by this mangled old line, but it must be frustrating to have basked in the glow of being the number 1 FM station in Sydney for just one survey before dropping back down the ranks by a hefty 1.5 share points. Still it was better news for MIX 106.5 which managed to put on 1.3 with good gains in Breakfast and in Drive.
Melbourne was a much better and more consistent story (programmers love consistency) with both GOLD and Mix 101.1 consolidating their positions. Also consolidating its position was 97.3FM in Brisbane which put on another 0.9 at #1 spot outright. ARN is also blessed with ownership of the leading station in Adelaide, MIX 102.3 as well as a handy AM station, Cruise 1323.
Southern Cross Austereo
Craig Bruce was in an ebullient mood with today’s results, while Perth had yet to be announced, every station, in both the Today and Triple M streams went up or at least held firm.
Best of all was that the flagship, 2DayFM regained it’s number one FM crown – well not so much regained as WS-FM faded away with a significant loss of listeners. But being back at number one was where SCA had felt it was always meant to be.
Most satisfying is that the Triple M brand is getting stronger and stronger. In Melbourne it’s up to an 8.3 share which is about as good as (as far as we can remember) as it has ever gotten. At this stage, however, it is hard to say whether the big investment into the NRL has made any impact on the Brisbane and Sydney stations.
DMG
Consolidation is again the best word to use for smoothfm. Up 0.3 in Sydney and 0.2 in Melbourne, both looking towards a 6.0 share is a very happy place to be for the station/s celebrating their first birthday.
But Nova’s where the money is – if not in revenue, then certainly in costs. Overall, the brand was steady with a small gain in Sydney, a bit of a hiccup in Melbourne, a good gain in Brisbane and a blinder in Adelaide.
Fairfax
Much to the surprise of the anti-2UE claque, the station managed a small but important rise driven by a 0.8 gain in breakfast with Dicko and Sarah whose new style of show is now less in competition with old rival Alan Jones (who went up by 1.3) than with Jonesy and Amanda who went down by 1.3.
In Melbourne, 3AW not so much bounced back as clawed its way up by 0.1 to maintain its market leadership with a good gain in breakfast and controversial recruit Tom Elliott holding on to double digits and the number two Drive spot.
In Brisbane, 4BC eased back a little while in Perth, 6PR dropped 1.4
ABC
Other than the shock resignation of 702’s breakfast host, Adam Spencer, for ABC local radio it was a fairly uneventful survey. Both Sydney and Melbourne were steady while Brisbane was down and Perth was up a tad.
The highlight was Adelaide where 891 leapfrogged FIVEaa into second place with a 1.1 gain.
Now with summer over, the months in which triple j traditionally thrives, it fell by various degrees across the board in every market.
Cities
Sydney
In Sydney 2GB toook a stranglehold on the top spot, gaining 1.5 share points to 14.7% overall, the only station in double figures. Second placed ABC702 gained 0.1 to 9.5% on the day Adam Spencer announced he will retire from the breakfast shift. 2Day also gained 0.1 to retain third place with 8.5%.
Mix 106.5 also gained well, up 1.3 share points to 5.7%.
The gloss went off WSFM’s last result, with a drop of 1.5 share points, to 7.0%. Triple j lost 1.8 to slip to 5.0%.
Nova leads the 10-24 demographics, ahead of 2Day. Triple M won 25-39s. 2GB took the lead in the 40-54 demographic away from WSFM. 2GB won the over 55 audience.
2GB won breakfast ahead of ABC702 then 2Day. 2GB won all other shifts in Sydney.
Melbourne
Melbourne’s survey was steady, with not much significant movement. The top order remained the same, with 3AW first with a rise of 0.1. ABC774 was second with the same score as last survey and Fox gained 0.4 in third place.
There was little other significant movement, Nova dropped 0.7 share points, Magic was down 0.6, while SEN gained slightly, up 0.5.
Fox won 10-17s, Nova won 18-24s, just fractionally ahead of Fox. 25-39s was won by Triple M, Gold won 40-54s, and 3AW won the over 55s.
3AW increased its lead in breakfast, ahead of ABC774. 3AW and ABC774 tied for dominance of the morning shift. Gold won afternoons, Fox won drive, ABC774 won evenings and 3AW won weekends.
Brisbane
In Brisbane 97.3fm consolidated its lead with a small gain of 0.9 share points moving it up to 12.9%. Second placed Nova 106.9 is creeping up on the top spot, gaining 0.6 to 12.5%.B105 remained in third place, slipping fractionally by 0.1 to 11.5%.
Triple M had the biggest gain of the survey, up 1.1 share points to 11.0%, in fourth place.
4BH droped most, losing 1.2 share points to 4.8%, and 4KQ was down 0.9 to 6.4%.
B105 won 10-17s, Nova won 18-39s, 97.3fm won 40-54s, ABC612 won the over 55s.
Despite a drop, ABC612 won breakfast ahead of 97.3fm. Triple M won mornings and afternoons, 97.3 won drive, ABC612 won evenings and Nova won weekends.
Adelaide
Market leader Mix102.3 slipped 0.3, but still retained top spot on 14.5%. ABC891 lept into second place, with a rise of 1.1 share points taking it to 12.3%. 5AA dropped 1.0 to 10.9%, slipping into third place.
Nova 91.9 had a strong gain of 1.3 share points, taking it into fourth place, ahead of Triple M, which gained 0.4 to 10.0%.
Nova won 10-24s, Mix won the 25-39 demographic, Triple M won 40-54s, ABC891 won the over 55s.
ABC891 has the number one breakfast show, ahead of Mix102.3. Mix won mornings, afternoons and drive. 5AA won evenings and ABC891 won weekends.
Perth
Mix 94.5 slipped a little, down 0.5 share points to 13.3%, but still held on to number one spot in the Perth market. Second placed 96fm had the biggest gain of the survey, up 1.3 share points to 12.7%. Third placed Nova 93.7 gained 0.4 to 12.3%.
6PR had the biggest fall of the survey, down 1.4 share points to 8.3%.
Nova won 10-17s, 92.9 won 18-24s, 96fm won 25-39s, Mix won 40-54s, ABC720 won 55s plus.
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