Yesterday radioinfo received an email from a staff member at 2UE. The email is highly critical of the programming direction the station has taken since the beginning of this year. An edited version appears below.
2UE General Manager, Chris Parker has issued the following response…
CHRIS PARKER
General Manager
2UE 954
Following is the email sent to radioinfo yesterday…
Hi radioinfo,
I work at Radio 2UE.
Morale here is at an all time low with the 5th Radio Survey released today.
Our breakfast duo Dicko and Sarah are down to an unprecedented 3.4 in the ratings. The lowest they have been in 2UE’s proud 90 year history and nearly half what they were under Jason Morrison just a year ago!
Many of us long term employees who were here during the glory days of Alan Jones and John Laws shake our heads that this new management (all from an FM background or from left wing Fairfax papers) have moved away from conservative talkback to FM-lite unintelligible rubbish.
The station is hemorrhaging money and has lost countless advertisers.
You’d think they’d have learned their lesson and would shy away from airy-fairy tv types with no substance, but rumour has it that others will be joining the line up of under-performing over-paid stars in 2014.
If Gina Rinehart does want to come and buy the station (as has long been rumoured) she’ll get it for a bargain basement price.
Thanks for listening to my rant.
Name withheld by request
*Note: This is an edited version of the original
Sounds like this person thinks anything that isn't conservative talkback lacks substance. I've tended to find the opposite is the case, Conservative talkback never delves deep on a subject because that's where the truth lies.
Can I tell you, here at 2UE that this response is nothing but more material to laugh at. Engineers are being ordered to search through servers to find the culprits! Great priorities as the ship sinks.
We have watched announcer after announcer begin sacked and changed and now they wonder why nobody listens to the station. It is impossible to sell 2UE to advertisers... The midnight until dawn show from Melbourne is rating "*" most of the night and the breakfast is probably the worst thing that we've ever let go on the station.
The general view is how long will it be until Fairfax headquarters recognises the damage being done to the station.