SC Austereo - Breakfast Announcer in Toowoombo, QLD
World Radio Day London: New Perspectives on Traditional Radio
Since the first broadcast over 100 years ago, radio has proved to be a powerful information source for mobilising social change and a focal point for community life. In recognition, UNESCO have announced 13th February as World Radio Day and to celebrate, a variety of practitioners, academics and tools-providers are coming together at School of Oriental and African Studies in London to explore ways in which this traditional platform reaches even the most remote and vulnerable communities.
The event will hear from Guy Berger (Director for Freedom of Expression and Media Development at UNESCO), Dr Chege Githiora (Chairman of the Centre of African Studies at SOAS), Birgitte Jallov (Empowerhouse/ Panos London), Amy O'Donnell (FrontlineSMS:Radio), Carlos Chirinos (SOAS Radio) and Linje Manyozo (LSE). The panel will be moderated by Lucy Duran (SOAS, BBC Radio 3, Human Planet).
There is a lot of attention on information communications, including social media, but it is important to remember that radio is still the world's most active, localized broadcast technology, says the group organising the event.
UNESCO has noted that radio is a “low cost medium, specifically suited to reach remote communities and vulnerable people.” Because radio is a free and accessible platform, it plays a crucial role in promoting development, improving livelihoods and supporting access to education.
You don't need an app or the Internet to access the radio.
Themes being covered will be the challenge of how different technologies, whether a solar powered radio or a mobile phone for audience interaction, can serve to change the way in which radio is used as a platform for engagement. When communities take ownership into their own hands, radio represents a powerful tool for development and empowerment.
Discussion will cover entrepreneurship in radio stations' business models and obstacles of politicisation of the airwaves and the challenges in staying financially sustainable, as well as access to radio broadcasts.
Room G2, School of Oriental and African Studies
Monday, February 13, 2012 from 4:30 PM to 6:00 PM (GMT)
Click the link below to register.